Download - VIBE Magazine
Objective
� Make it more personal, relatable magazine and website.
Goals
� Increase communication with followers.
� Build awareness for the VIBE brand including products (ex. Music mixer App, book, and bring back VIBE Awards Show.
Strategy and Tactics
� Execute a social media refresh
� Improve and add social sites where necessary.
� Link all social platforms � Increase meaningful content � Put a response team in place to improve
engagement with current and new fans
Current Social Media Strategies
Current Social Media Strategies: � Twitter, Facebook, Myspace, USTREAM, RSS,
YouTube � LinkedIn � Music mixer for iPhone & iPad Demographics: � Male/Female � 18-34 year olds � Minority based ethnicities
COMPLEX Magazine Only has Facebook & Twitter Links to ads
XXL Magazine
Competitors
� COMPLEX and XXL lack what VIBE magazine
VIBE Twitter – Interaction, Listening & Responding with followers – not very active Facebook fan page – 22,000 likes – not very active VIBE Lifestyle Network (3 mo. old) Twitter – followers: 677, following: 160
Strategies to gain more customers: Listen and respond – since
they are not as responsive on their Twitter and Facebook pages, they could have people (interns) respond to Facebook/Twitter comments to keep the conversation going. Strategies for awareness:
Ex. Vibe Mixer App for iPhone/ iPad