Using Video in Real Estate

Sales MeetingSeptember 12, 2011

Reminder!

• No meeting next Monday• Out of Office: Sept. 14-21– Jena Stevens will be handling all Earnest Deposits• Give the checks to her only when the contract has been

accepted to avoid any confusion• Completely fill out the escrow sheet, give her a copy• Put the rest of the file into a folder, and put on my desk

• Paragon 4– Last day to use is Tues, Sept. 20

Why use video?

Infographic, April 2011

Why use video?

• Search engine functionality– One of the biggest growth sectors in online

content– YouTube- Millions of people search, watch daily

• Visual Appeal– 3 dimensional, not static

• Promotional– Sell yourself as an agent, persuasiveness

How to Integrate

• YouTube– Landmark Group, Create

your own channel

• Website– Create an “On Location”

page with all of your videos

• Blog– Vlog posts

• Vimeo– “School”, learn to take

great videos

Is it appropriate for every listing?

• Properties that don’t have the most curb appeal can benefit from a video by capturing buyers attention

• Listings that are moving fast, properties that rely less on online research for sales are exceptions

VIDEO

The Unavoidable Case for Using Video in Real Estate Marketing“Why Video” by Chris Gilmour

The Chris Gilmour Team Videos

Sydney Harbour side living

QUESTIONS

COMMENTS

DISCUSSION