Virtual marketplace

Internet users with valid credit card/bank account

• Maintain servers

IT personnel

Payroll

eBay websites(global or by country)

Flat fee for listing

Mass, automated personalization

Long-term

or

• Diverse products/services

• Protection against fraud (feedback, professional payment services)

• Personalization

• Easy to use

• Huge international audience

• Marketing

Transaction fee For buyers

Promotional fee (to bold/highlight listings)

• Ensure network security

Network security provider

Social commerce (future)

• Acquire online auction sites & payment services

Enterprise sellers

Other payment services

Marketers

Marketing activities

IT maintainance & development

Enterprise sellers