Download - Visitors As Data
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Robert SteinChief Information OfficerIndianapolis Museum of [email protected]@rjsteinhttp://www.imamuseum.org
Visitors As Data
Creating a Reinforcing Relationship with User
Engagement
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VISITORSAREROBOTS
source ~donsolo
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Visitor Inclusion
• No offense to Bruce, but who doesn’t want this?
VISITORSARE DATA
source ~victoriapeckham
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Modes of Visitor Data
PASSIVE
ACTIVE
AGGRESSIVE
VISITOR’S ACTION
NONE
INTERNAL
COORDINATED
MUSEUM’S RESPONSE
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Passive Data Generation
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How Can We Get Here?
PASSIVE
ACTIVE
AGGRESSIVE
VISITOR’S ACTION
NONE
INTERNAL
COORDINATED
MUSEUM’S RESPONSE
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Visitors As Data
Visitors Havethe Brain
Power WeWant
Credit: Benedict Campbell
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Unfortunately, visitors aren’tclones we can direct to
do our bidding
source ~donsolo
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How can visitors take part in powering their ownexperience?
source ~ mindcaster-ezzolicious
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Can we create a virtuous circle with visitors that clearly expresses the value and impact of their participation?
VISITOR ENGAGEMENT
MUSEUMIMPACT
source ~m-louis
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Social Tagging
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www.steve.museum [email protected]
A Few Highlights
88% of tags were usefulIf you found this work using this term would you be surprised?
Museum professionalsfound most tags useful
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www.steve.museum [email protected]
A Few Highlights
Tags are different than museum documentation:
86% of all tags not found in label copy
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www.steve.museum [email protected]
A Few Highlights
Tags are almost always useful when they are assigned two or more times
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Pretty Cool Tools
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You want me to do
what?
source ~donsolo
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Silly Museum… Robots are Friends
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Do you really have a tour
called WTF?
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Crowdsourced cropping from the V&A: http://collections.vam.ac.uk/crowdsourcing
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This is Getting Easier
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Steve in Action
• Funded in 2008 by the IMLS• Led by the New Media Consortium in
collaboration with IMA, Susan Chun and a host of museum partners
• A Few Project Goals– Make Social Tagging Easy– Develop Innovative New
Interfaces– Facilitate Cross-Collection
Search / Browsing
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Steve in Action Features
• Simple Import (CSV, CDWA, Scraping)
• Hosted and Themable Data Collection Platform
• Powerful API Access• Cut-n-Paste Tagging
Widgets for Easy Integration
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IMA’s Collection
54,000 objects in collection
2,242 objects on display (4%)
26,268 objects with images (48%)
Using Steve widgets to drive social tagging
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Some are Easy to Tag
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Some are not
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Some are really hard…
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Tagcow
• Use crowdsourcing to add tags / data to image collections
• Cost $0.15 - $0.20 per image• Tagcow uses software built on Amazon’s
Mechanical Turk to process 100,000’s of images per day.
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Mechanical Turk Demographics
Source:Panos Ipeirotis - http://behind-the-enemy-lines.blogspot.com/2008/03/mechanical-turk-demographics.html
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IMA and Tagcow
• IMA gave Tagcow links to about 26,000 collection objects with images
• Tagcow returned 298,668 Total Tags– 254,130 descriptive tags (28,708 distinct)– 44,538 color tags– Term Frequency: Min (1), Max(4299), Avg(8.85)– Document Frequency: Min (1) Max(134) Avg(9.94)
• 29,174 tags with more than one word
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So, 300,000 tags…
can’t we just make a
Wordle
outta that?
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TagCow
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So how do we deal with
this stuff anyway?
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• Funded in 2008 by IMLS• Led by University of Maryland in
collaboration with IMA, Susan Chun and a working group of museums.
• Studying the relationships between social tags, scholarly text and resources, and the application of trust networks to improve access to museum collections.
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Can we use keywords from text as context for tags?
Can Tags help to disambiguate keywords from text?
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Heirarchy for Tags
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Heirarchy for Tags
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Finding a Needle in the Haystack
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Trust Networks for Weighting
D
B
E
C
AA Trusts B
B DOES NOT TRUST E
B Trusts CB Trusts D
D Trusts
C A INFERS Trust in B
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ThankYou!