Download - Walmart Rebrand
WALMARTRebrand
Sunday, May 6, 12
THE IDEA
Be the leader in loyalty amongst big box stores... ...implement through technology.
Sunday, May 6, 12
GOALS•Boost customer satisfaction
•Increase customer loyalty
•Improve employee morale
Sunday, May 6, 12
IMPLEMENTATION•Touch screen kiosks throughout store
•Implementation of customer loyalty program
•Introduction of employee incentive program
Sunday, May 6, 12
TOUCH SCREEN KIOSKS•Barcode/price scanner
•Page an employee
•Feedback
•Inventory check -Check for item at another store-Order online
•Find item in store (maps of the location)
Sunday, May 6, 12
LOYALTY PROGRAM•Free
•Track purchasing habits
•Earn points on purchases
•Redeem points for cash on future purchases
•Electronic coupons
•Electronic receipts
Sunday, May 6, 12
INCENTIVE PROGRAM•Monthly modules
•Cash incentives
•Friendly competition between employees
•Increases knowledge in all departments
•Increase customer service skills
Sunday, May 6, 12
THE REVEALGRAND RE-OPENING
Giveaways, including trips, store merchandise & gift cards will be included in the re-opening for customers choosing to participate in the new loyalty program.
Sunday, May 6, 12
LOGO PROGRESSION
1962
1964
1968
1981
1992
2008
Sunday, May 6, 12
LOGO(2011)
Sunday, May 6, 12
KIOSKS
Sunday, May 6, 12
APPLICATIONS
Sunday, May 6, 12
INCENTIVE PROGRAM
Sunday, May 6, 12