Download - Ways in managing the new development process
![Page 1: Ways in managing the new development process](https://reader030.vdocuments.net/reader030/viewer/2022032513/55d03c9dbb61eb0c788b466f/html5/thumbnails/1.jpg)
Ways in managing the new development process
![Page 2: Ways in managing the new development process](https://reader030.vdocuments.net/reader030/viewer/2022032513/55d03c9dbb61eb0c788b466f/html5/thumbnails/2.jpg)
Managing development Process : Ideas
How to generate great ideas?
![Page 3: Ways in managing the new development process](https://reader030.vdocuments.net/reader030/viewer/2022032513/55d03c9dbb61eb0c788b466f/html5/thumbnails/3.jpg)
Interacting with others
Interacting with employees
![Page 4: Ways in managing the new development process](https://reader030.vdocuments.net/reader030/viewer/2022032513/55d03c9dbb61eb0c788b466f/html5/thumbnails/4.jpg)
![Page 5: Ways in managing the new development process](https://reader030.vdocuments.net/reader030/viewer/2022032513/55d03c9dbb61eb0c788b466f/html5/thumbnails/5.jpg)
Adopting Creativity Techniques
![Page 6: Ways in managing the new development process](https://reader030.vdocuments.net/reader030/viewer/2022032513/55d03c9dbb61eb0c788b466f/html5/thumbnails/6.jpg)
Using Idea screening
Overall probability of success =
P(Technical completion) * P(Commercialization | Technical Completion) * P(Economic success | Commercialization)
![Page 7: Ways in managing the new development process](https://reader030.vdocuments.net/reader030/viewer/2022032513/55d03c9dbb61eb0c788b466f/html5/thumbnails/7.jpg)
Managing Process : Concept to Strategy
• Concept Development and Testing
• Marketing Strategy Development
• Business Analysis
![Page 8: Ways in managing the new development process](https://reader030.vdocuments.net/reader030/viewer/2022032513/55d03c9dbb61eb0c788b466f/html5/thumbnails/8.jpg)
Concept Development and Testing
• Concept Development
• Concept Testing
• Conjoint Analysis
![Page 9: Ways in managing the new development process](https://reader030.vdocuments.net/reader030/viewer/2022032513/55d03c9dbb61eb0c788b466f/html5/thumbnails/9.jpg)
Marketing Strategy Development
• Target market, market’s size and structure
• Planned price, Distribution strategy
• Long-term sales , Profit goals etc.
![Page 10: Ways in managing the new development process](https://reader030.vdocuments.net/reader030/viewer/2022032513/55d03c9dbb61eb0c788b466f/html5/thumbnails/10.jpg)
Business Analysis
• Estimating Total sales
• Estimating costs and profits
![Page 11: Ways in managing the new development process](https://reader030.vdocuments.net/reader030/viewer/2022032513/55d03c9dbb61eb0c788b466f/html5/thumbnails/11.jpg)
Managing Process : Development to Commercialization
• Product Development
• Market Testing
![Page 12: Ways in managing the new development process](https://reader030.vdocuments.net/reader030/viewer/2022032513/55d03c9dbb61eb0c788b466f/html5/thumbnails/12.jpg)
Product Development
• Physical Prototypes
• Customer tests. Alpha testing, Beta testing etc.
![Page 13: Ways in managing the new development process](https://reader030.vdocuments.net/reader030/viewer/2022032513/55d03c9dbb61eb0c788b466f/html5/thumbnails/13.jpg)
Market Testing
• Consumer goods testing
• Sales-wave research
• Simulated test marketing
• Business goods marketing
![Page 14: Ways in managing the new development process](https://reader030.vdocuments.net/reader030/viewer/2022032513/55d03c9dbb61eb0c788b466f/html5/thumbnails/14.jpg)
References
• Marketing Management, Kotler Keller• www.digitalsynergy.com• www.creativitypost.com• www.thinkmulti.com• aracelyvazquez.blogspot.com• www.bluedogconsulting.co.uk• marketresearch.verticaleleven.in• startupcentral.ae
![Page 15: Ways in managing the new development process](https://reader030.vdocuments.net/reader030/viewer/2022032513/55d03c9dbb61eb0c788b466f/html5/thumbnails/15.jpg)
Disclaimer
Created by S Varadharajan, IIT Madras, during an internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com