Download - Wbj Blogging
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Traffic Acquisition & Lead Generation through Blogging
Peter Caputa IVFounder, PC4Mediawww.pc4media.net
Internet Marketing Advisor, HubSpotwww.hubspot.com
508 579 [email protected]
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Why You Shouldn’t Blog?
• Lack of Time
• Not enough interesting topics
• Fear of Criticism
• Competitors & Spammers
• Not Normal for My Business (Finance)
• Who Will Read It?
• I’m not Convinced It’ll Help My Business…
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Why You Should Blog…
1. Search Engine Optimization (SEO) Machine
2. Host a Conversation
3. Promote Yourself & Network Online
4. Nurture Relationships & Capture Leads….
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Blog as SEO Machine
1. Keywords in Right Places
2. Target Multiple Keywords w/ One Page
3. Link Magnet
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BLOG as Your Conversation
• A Blog is your 24/7 Networking Event Where you are the:– Host– Expert– Connector
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BLOG as Networking Central
1. Promote Your Thought Leadership
2. Guide Prospects to You
3. Establish Credibility
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BLOG as Lead Nurturer
• Educate & Engage Prospects
• Calls to Action Placed Prominently
• Attract them in through SEO, blogging, Social Media. Then, give them reasons to share their contact information and express their “interest” to learn more.
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Contact Information
Peter Caputa IVFounder, PC4Mediawww.pc4media.net
Blog: http://www.pc4media.net/blog
Internet Marketing Advisor, HubSpotwww.hubspot.com
508 579 [email protected]