Agenda10:00 Your needs and requirements
Through the social web
Practical online orientation
12:30 Lunch
Social by Social Game
15:00 The social web and Gov/Local Gov in action
Where next?
16:00 Evaluation + Close
An evangelist and practitioner in the use of Web 2.0 technologies and Social Media applications to support personal self-development and knowledge sharing.
Steve was the business lead and information architect for the community of practice platform currently deployed across the UK local government sector, the largest professional network of its type, and continues to play a key role in the support of virtual communities of practice for value creation in public services.
Stephen Dale (Steve)
This presentation and all material used on this training course can
be found at:
www.socialmediatoolkit.wikispaces.com
This is NOT profound!
• We don’t know what we don’t know• People don’t learn from content – they
learn from other people.• We don’t know the value of knowledge
until it is shared• We need to find where the conversations
are happening….and join in!
Brian Solis and Jesse Thomas http://www.marcomprofessional.com/posts/trevor.young/brian-solis-introduces-the-conversation-prism
Learning Evolution
From this .... ..... To this
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Formal(organised)
You go where the bus goes
You go where you want to go…and at the pace that suits you
Informal(self organised)
Making connections
In In connectivismconnectivism, learning , learning involves creating connections involves creating connections
and developing a and developing a networknetwork. It is . It is a theory for the digital age a theory for the digital age
drawing upon chaos, emergent drawing upon chaos, emergent properties, and properties, and self organised self organised
learninglearning..
(It’s not what you know but who (It’s not what you know but who you know)you know) Source: Wikipedia
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RhizomesDeleuze & Guattari
Anarchy of the Web
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“If web 1.0 was organised around
pages
web 2.0 is organized around
people”
S Johnson “It’s all about us” Time, 16 Dec 2006
Web 1.0 Web 2.0reading writing
companies communities
HTML XML
home pages blogs
portals RSS
taxonomy tags
wires wireless
owning sharing
dialup broadband
hardware costs bandwidth costsjoedrumgoole.com/blog/2006/05/29/web-20-vs-web-10
Social Media is an umbrella term that defines the various activities that integrate technology, social interaction and the constructions of words pictures videos and audio.
Source: Wikipidia
Social MediaPro’s Con’sOpportunity to show your human side—you’re more than a just the organisation. Demonstrates a willingness to be open with customers. Participants tend to be early adopters—more likely to interact and offer feedback to improve your products and services. Presence builds loyalty among early adoptersUltimate relationship-building opportunity. Presents opportunities to learn about problems early and correct them. Can improve your reputation as an organisation—opportunity to promote and spread ideas. Versatile—can be used to build both internal and external communities. Search engines love social media such as blogs, because the engines have a passion for frequently updated text and links. No specialized technical skills required. Relatively low capital costs—i.e., you can set up a blog virtually for free.
Can be time intensive—demands frequent content updates and at least daily monitoring of comments. ROI is not immediate and direct—you’re building relationships, so get used to measuring traffic, page views, links and comments as well as intangibles like community “buzz” and conversations. Relevance is everything—better have something interesting to say. Risk of your organisation sounding like it has multiple tones and positions. Risk of non-communications people doing the communicating. Discomfort of not completely controlling the brand message. Plenty of excellent content still gets overlooked. Potential for developing the “wrong crowd” of friends. Can work against you as well as for you. Still difficult to reach mass audiences—these are more 1to1 technologies. Lots of unknowns.
Linking and Embedding
• All blogging tools allow you to link audio and video files already posted to the web. Some let you embed multimedia files in a post so that users can view or listen without leaving your website
• Embedding is usually done by using code provided by a third party tool (such as YouTube), so to do this you need to be sure your tools allows you to include JavaScript or other scripting software in posts.
RSS
RSS allows users with feed readers and aggregators to harvest information. Providing RSS access in your social media tools will make them more useful and appear more professional to your audience.
It’s Play Time!Practical Exploration
of theSocial Web and Social Media Tools
http://socialmediatoolkit.wikispaces.com/Practical
The Social Media Game
Form some groupsConsider a council, organisation, group...that’s got a problem
1. What is the problem?2. What’s the context? Is it local/national/organisational?3. Who needs to be involved?4. Any other complications?
Write it down!