Download - Web Strategies Chair – Andrew Aird, KCL Reporter – William Mackintosh, University of York
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Web Strategies
Chair – Andrew Aird, KCL
Reporter – William Mackintosh, University of York
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Session 1: Overview
• Ice breaker– How many institutions have a web strategy?– > 20 institutions represented– Only 4 had a web strategy
• Lengthy discussion about the need for a strategy
• Questions to be addressed in Session 2
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Web strategy – Why bother? (1)
• A strategy is redundant– An institution already has a number of high
level strategies.– Web is only a delivery mechanism– Web will be implicit in the strategies anyway
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Web strategy – Why bother? (2)
• Middle ground– Institution has several high-level strategies
which refer to the web and address business needs.
– A web strategy should refer to the other strategies and pull strands together.
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Web strategy – Why bother? (3)
• Strategy is essential– Web is all-pervasive, omnipresent,… and
driving the institution– MLE
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Questions to be answered
1) What is a web strategy?
2) Identify what should be included in a strategy and what should not be addressed.
3) Who are the stakeholders?
4) Who should own the strategy?
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Q1: What is a web strategy?
• Strategy is distinct from an operational document e.g. rules and guidelines
• A document which can be consulted• Set out aims and objectives• A need for regular review and updating of
the strategy• Implementation plan could form part of
strategy
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Q2: What should be included in the strategy?
• Define the scope of the strategy
• Centralisation vs. decentralisation
• Scalability
• Who decides what
• Refer to other strategies
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What should not be included in the strategy?
• Technical details
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Q3: Who are the stakeholders?
• Strategy needs to address all audiences – potential applicants…alumni, staff, etc.
• => Stakeholders are everybody
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Q4: Who should own the strategy?
• Implementer is owner
• => Web Team
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End of Presentation
• Thank you for your attention.