A Brief About OpenXcell Technolabs
• OpenXcell Technolabs is an ISO 9000:2008 certified company located in India and USA
• We are a big team of enthusiastic Designers, Developers and Managers
• We have strong hold in Mobile App Development, Game Development, Web Development, E-commerce Development and Enterprise Systems
• We have delivered quality solutions to our worldwide clientele
• AppN2O as a prominent app marketing service provider
is thoroughly dedicated towards serving the finest app
marketing and monetization strategies for your app.
• AppN2O is a subsidiary of OpenXcell Technolabs Pvt.
Ltd.
• AppN2O has teamed up with various developers to
promote their app and optimize the ROI
• For more details please visit us at www.appn2o.com
A Brief About AppN2O
Introduction & Agenda
• The Global App Economy
• Performance of iOS8 & iPhone6 / 6Plus
• Features of iOS8
• Behaviour of iOS8 on today’s apps & recommendations
• Opportunities with iOS8
• Effect on app marketing
• Conclusion
• Q & A
Growth in the Global App
Economy - 2014
The Global App Economy
Source: App Annie
Emerging Markets Drive Download Growth
Source: App Annie
Established Markets Lead Soaring Revenue
Source: App Annie
Evolving Market Dynamics at the
App Store Level
Source: App Annie
Performance of iOS 8 and
iPhone 6 & 6 plus
iOS 8 Adoption
Source: Mixpanel
iPhone 6 & 6 plus Adoption
Source: Mixpanel
iOS 8 Comparison
Source: Fiksu
iPhone 6 & 6 plus Comparison
Source: Fiksu
Features of iOS8
All New Features of iOS8
• Photos, Messages, Design, QuickType, Family Sharing,
iCloud Drive, Continuity & Spotlight
• 4000 new APIs such as HealthKit, HomeKit, TouchId etc,
and many other new frameworks
• Spritekit, SceneKit & Metal
• Swift – a New programming language
Photos
• With this new update, iOS8 now allows users to search,
edit and also upload it on the iCloud Photo Library.
Image Courtesy: Apple
Messages
• Messages in iOS8 makes it
easy to add your voice,
video, location and you can
also label your conversation.
• You can also browse
attachments like you browse
photos and videos before.
• You can also send multiple
photos in your conversation.
Image Courtesy: Apple
Design
• In iOS8, Apple majorly focused on UX which improves
overall interactivity. It allows users to use helpful
shortcuts for like Messages, Mail, Calendar, Reminders,
Third party apps from their notification banners where
they can quickly reply without even leaving the current
screen.
Image Courtesy: Apple
Quick Type
• In iOS8, developerscan develop third partykeyboards and usercan choose theirfavorite input method orlayout system wide.
• iOS8 will automaticallypredict your text ifyou’re writing email toyour colleague orchatting with yourfriends.
Image Courtesy: Apple
Family Sharing
• You‘re now allowed to share your purchases from iTunes,
iBooks and Appstore to your family (*Upto 6 people).
Enable “Ask to Buy” to add permission before making
purchases for your kids. Also share photos, family
calendar, share your locations and locate family member's
iPhone.
Image Courtesy: Apple
iCloud Drive
• User can work on any files from anywhere. This means
user can work on any files from iCloud to any Device and
it doesn’t matter if its your Mac or PC.
• It can simply drag your files from your Mac or PC to
iCloud device folder and to iCloud enable device. Users
can access edited documents from any devices.
Continuity
• In iOS8, you can write an email on your iPhone which
you can pick up from your iPad and it is enabled
automatically using your iCloud account.
• Use Handoff with favorite apps like Mail, Safari, Pages,
Numbers, Keynote, Maps, Messages, Reminders,
Calendar, and Contacts. And developers can build
Handoff into their apps now, too.
• You can now also make and answer phone calls from
any of your iOS device if its in same Wi-fi
• You can also text from your iPad or Mac by clicking
phone in apps like safari, contacts or calendar
• Now your iPad Or mac can connect your iPhone’s
personal Hotspot if your iPhone is close by.
Continuity
Spotlight
• With this new update, iOS8 now allows users to find
things from wikipedia, News, Nearby Places, iTunes
Store, Appstore, iBook Store, Suggested websites,
Movie Showtimes and works in safari
4000 New APIs
• The new iOS8 sdk reveals around 4000 new APIs which
includes new frameworks, greater extendibility and most
notable APIs like HealthKit, HomeKit, TouchId and many
others which makes code more secure and improves
performance.
Spritekit, SceneKit & Metal
• With this release of bold gaming technologies, Apple
allows developers to develop high performance, battery
efficient games from A7 & A8 chips.
Swift – a New programming language
• Swift makes is easier for developers to write next
generation apps for iOS and Mac.
• Its faster than Objective C proven by Apple with one of
the common search algorithms having around 10.000
integers found in Graph using depth first algorithm.
• It looks like 2015 will be the year of Swift since the User
guides, online resources, third party code snippets are
still in progress. No worries!!! You can add Objective C
code with Swift and Objective C isn’t going anywhere.
Behavior of iOS8 on today’s
apps & recommendations
Suggestion
• We strongly suggest you to first download iOS8 and
test your apps to see how they render and work on
actual devices.
iPhone6 / Plus
• Apple maintains 16:9 ratio for new larger screens
iPhone6 / Plus which means apps who uses Auto-
layout will automatically scale up to fit the device.
• “They just work” said Apple’s Phil Schiller
Points to remember
• Apps built for 3.5,4 inch devices (*iPhone4s,5,5c,5s) willnot maintain the same pixel density on 4.7 & 5.5 inchlarger screens (*iPhone6/plus) if they are programmedand uses static layouts.
• iOS8 also introduces wide range of changes toLandscape mode for 5.5 inch Landscape mode whichmeans it allows apps to run like iPad style landscapemode on 5.5 inch iPhone6 plus device.
Important Announcement from Apple
Starting February1, 2015, new iOS apps uploaded to
the appstore must include 64bit support and be built with iOS8 sdk, included in Xcode 6 or later.
Deprecations
• Deprecation warnings doest mean APIs will be
immediately removed from any framework or library but
it is simply a way to flag that better interface are exist.
Apps built for 3.5 & 4 inch devices might throw the
deprecation warnings used into your ongoing project
or old apps while running into new Xcode.
• Example: If you’ve used UIPickerView with
UIActionSheet then it will not work as expected into
iOS8 because UIActionSheet is deprecate in iOS8. As
a alternate you will fulfills the same functionality using
UIAlertController.
• Its advisable to have upto-date code to newer
interface because deprecated APIs might deleted into
newer version of iOS8 which gives broken user
experience.
Deprecations
Deprecated MethodsUIAlertView and UIActionSheet are most commonly used classes which are deprecated in iOS 8.0.
UIViewController :rotatingHeaderView (iOS 8.0)rotatingFooterView (iOS 8.0)interfaceOrientation (iOS 8.0)willRotateToInterfaceOrientation:duration: (iOS 8.0)willAnimateRotationToInterfaceOrientation:duration: (iOS 8.0)didRotateFromInterfaceOrientation: (iOS 8.0)searchDisplayController (iOS 8.0)shouldAutomaticallyForwardRotationMethods (iOS 8.0)
UISplitViewControllerDelegatesplitViewController:shouldHideViewController:inOrientation: (iOS 8.0)splitViewController:willHideViewController:withBarButtonItem:forPopoverController: (iOS 8.0)splitViewController:willShowViewController:invalidatingBarButtonItem: (iOS 8.0)splitViewController:popoverController:willPresentViewController: (iOS 8.0)
NSURLConnectionDelegateconnection:canAuthenticateAgainstProtectionSpace: (iOS 8.0)connection:didCancelAuthenticationChallenge: (iOS 8.0)connection:didReceiveAuthenticationChallenge: (iOS 8.0)
Recommendations
• Make sure your apps are up-to-date and follows bestpractices.
• Check the header files of deprecated API for informationabout any recommended replacement interfaces fromApple resources to avoid unexpected broken UX.
• Redesign / Redevelop your apps to use real estate ofiPhone6 / Plus to build next generation apps.
• Plan your launch date before or after Feb 1 to take fulladvantage on your return on investment. ( As per Apple’sannouncement, any projects in process need to switch toIos8 and 64-bit before Feb1 and apple will not acceptupdates to old apps unless the apps are not updated )
Opportunities with iOS8
Opportunities with iOS8
• Compatibility
• HealthKit, HomeKit, PhotoKit, TouchID, Document Picker
• Extensions & Widgets
• ApplePay
• WatchKit
Compatibility
• Create your mobile strategy considering the device
compatibility of iOS8 to get the full ROI on your app idea.
• iOS8 supports iPhone4s,5,5c,5s,6 / Plus, iPad2, 3rd
generation, 4th generation, iPad mini, 2, 3 and iPad Air,
Air2 and iPod touch 5th generation.
HealthKit
HealthKit provides a platform where applications can storeand share health related information. The user has controlover what apps can access which information.
Apps that use healthKit• UP• MyFitnessPal• Endomondo/Strava/MapMyRun• CARROT Fit• Motion 24/7 Sleeptracker• WebMD• 7 Minute Workout
Ref - http://lifehacker.com/the-best-apps-that-integrate-with-ios-8s-healthkit-1640909989
HomeKit
• The HomeKit framework enables users to communicate
with and control supported devices in their homes using
iOS devices. This is to communicate with and control
supported devices by issuing commands using Siri.
• If you are building home automation applications, you
should definitely look at the potential HomeKit provides.
PhotoKit and new Camera APIs
The new photos framework enables you to createapplications that can access and edit photo and videoassets managed by the Photos app. This is undertakenwithout having to import them first or create copies.
With the iCloud photo library, you can access the entireuser collection of photos and videos. You can edit thesewithout worrying whether they are local or in the cloud,changes made will be reflected across all devices.
New Camera APIs give full manual control over thecamera’s settings. Your app can take direct control over thecamera focus, white balance, and exposure settings.
Apps that use PhotoKit• Camera Plus Camera360, UltimateFragment, Halftone
2, iMovie, Litely
• Lumiè ($1.99), Photo Wizard Pro, PIX2, POMELO,
Repla, Scanner Pro, Snapchat, Quick
http://www.idownloadblog.com/2014/09/20/ios-8-photo-
apps/
PhotoKit and new Camera APIs
Local Authentication
This feature enables users to authenticate using TouchIDinside your application.
This means that you can eliminate password fields thattend to make authentication tedious. When utilized, yourapp will be notified whether authentication was successfulor not but it will not give the user’s biometric information.This means the user’s information is always private andsecure.
Apps that use TouchId
• Mint, Evernote, Amazon, Slice, 1Password and
LastPass, Authy
• Day One, eHarmony, Memoir, Simple and Discover
Mobile
• Screens, Scanner Pro
http://www.macworld.com/article/2687060/14-iphone-
apps-that-use-touch-id.html
Local Authentication
Document Picker
A document picker View Controller class is introduced iniOS 8. You no longer have to write completely custom codeto give users a document selection experience. You cannow build a document picker into your app that has accessto documents in the local and in the iCloud drive scope. Ifany other app is supplying a document provider extensionto the OS, those documents will also appear in yourdocument picker.
Apps that use Document Picker• GoodReader 4.5.0
Extensions
Sharing Options :• iOS lets you quickly share photos, videos, websites and
other content with social sites like Facebook and Twitter.For iOS 8, we’ve opened the sharing options to alldevelopers, which means you’ll have more places toshare what matters to you.
Custom Actions :• With a tap of the Action button, you can do things like
assign a photo to a contact or print a document. iOS 8allows developers to extend those capabilities. Forinstance, a developer could make it possible towatermark documents, add something to a wish list ortranslate text to a different language.
Notification Centre Widgets
• See more items in the Today view in Notification Centre.
For example, you could add widgets that update you on
package deliveries, the latest surf reports or breaking
stories from your favourite news app.
Apple Pay
• It simply changes the way we make payments at the
store or through apps from your iPhone and Apple
Watch.
• Using Apple Pay, you are allowed to make payment
through single touch from your iPhone’s Touch Id using
NFC contactless technology.
Apple Watch
• At its recent event, apple unveiled its rumoured and
anticipated smartwatch, the Apple Watch. The watch will
start selling in early 2015 and the good news for
developers is that it will also run third party apps.
• The WatchKit framework, an addition to iOS 8, will
enable developers to build apps for the Apple Watch.
• WatchKit framework is expected to be open for
developers by November,2014.
Impact on App Marketing
• Users will be able to see more apps and stop on the one they like.
• It will allow users to go deeper in the search results.
Continuous Scrolling
2 Screenshots instead of 1
• In iOS 8 2 screenshots will be displayed instead of 1.
• Make sure that the top 2 screenshots are the best.
Make Related Searches Easy
• Related Searches to easily do a more accurate search.
• This is an opportunity to rank for highly searched keywords.
App Previews
• App Previews to see short videos on how the app works .
• It will help to convince iPhone and iPad users that app is worth downloading.
App Bundles
• App Bundle to sell several apps at a discount price.
• The app bundle also has its own name and will give us an new way to be found in the store.
Trending Searches
• Trending Searches to see what’s hot in app search.
• By this way Apple gives us the keywords that are highly searched at the moment.
iTunes Connect
Analytics and Attribution
1. Downloads2. App Installs3. User Sessions4. Active Devices5. Average Sales6. User Retention7. App Page Views8. Campaign Success9. Source of App Install
Conclusion
Conclusion
“To conclude, we highly recommend every developer to
plan their app development strategy precisely and therefore
consider iOS8 to make their mobile apps thriving with
competitive iOS8 enhancements. App Developers who
have existing apps in the Appstore should consider
redeveloping them, in order to utilize the real estate of
iPhone6 / Plus and to build next generation apps. Taking
necessary steps towards upgrading your apps to iOS 8 will
deliver better Return On Investment and will produce the
highest results for following best practices.”
You can always reach us at [email protected] to
upgrade your app on iOS8
Q & A