Download - Welcome Address欢迎辞-Kunal Sinha 辛默
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Marketing, Branding & Strategy 市场营销,品牌营销 & 战略
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The Chinese spend 30% of their household expenditure on food & drink
中国消费者花费 30%的家庭收入在食品和饮料(含酒类)方面
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In home: Rmb 5373 billion
在家里: Rmb 5373 亿
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Food service: Rmb 928 billion
在家外: Rmb 928 亿
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Alcohol at home: Rmb 773 billion
在家里的酒类消费:Rmb 773 亿
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Alcohol out-of-home: Rmb 557 billion
在家外的酒类消费: Rmb 557 亿
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Non-alcoholic drinks: Rmb 476 billion
非酒类饮料消费总额: Rmb 476 亿
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Health is an important driver
健康因素是最大的一个考量因素
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Where does the food come from?
食物从哪里来 ?
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How do you communicate freshness?
关于“新鲜”, 你是怎么传播沟通给你的消费者的?
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Lower trust, greater scrutiny
低信任度, 高度审查
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It is fashionable for women to drink
饮酒,已成为女性时尚
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Innovation in the digital age 数码时代的创新 Future of individual choice个人选择的未来 Magic box 魔术盒子 Creating value & relevance through emotions 通过情感沟通,建与消费者的相关性和并为他们创造价值
Sustainable food branding 可持续性食品品牌营销 Entertainment marketing 娱乐营销
WeChat branding 微信营销
Internet thinking 网络营销
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