Welcome!
Business Elite Commercial Listings Program
Investing in Business Elite
Announced to dealers at Las Vegas Announcement Show in March.
“First of its kind” Commercial listings program on a major automotive portal.
Significant GM investment indicative of our commitment to Business Elite.
The Business Elite Branded Commercial Experience will be funded by GM.
Quick Facts
Of the 465 Business Elite dealers, 80% already have a paying relationship with AutoTrader.com.
211 are investing in either “Premium” or “Featured” listings.
81% of Business Elite dealers are GM Certified Pre-Owned dealers.
The CPO listings experience model is very similar to the new Business Elite program.
Daily average of 10,000 vans and HD pickups/work trucks in Chevy/GMC new vehicle inventory.
GM Commercial Inventory Listings Program
August 2013 Launch
An Industry First!
What is This Program and How Does it Work?
It’s a new vehicle commercial inventory listings program launching on AutoTrader.com on August 1, 2013.
AutoTrader.com will receive a national feed of GM’s commercial inventory to display on-site.
Business Elite dealers will have their commercial inventory highlighted and differentiated on Autotrader.com.
GM Commercial inventory included:
• Chevy Express passenger and cargo vans
• GMC Savana passenger and cargo vans
• Chevrolet Silverado 1500(1WT), 2500HD and 3500HD
• GMC Sierra 1500(1SA), 2500HD and 3500HD
Upfits for vans and trucks will be assessed for implementation at a future date.
Aligns Business Elite program with the #1 in-market shopping site.
Creates program awareness with small business owners.
Brands Business Elite with in-market commercial shoppers.
Offers shoppers Business Choice incentive information.
Highlights GM’s “best in class” Business Elite commercial program.
Differentiates Business Elite from other OEM programs.
Educates shoppers and drives customers to dealerships.
How Will This Program Benefit Business Elite Dealers?
Business Elite Branded Tile Business Offers
Expert reviews
Exposure & Education
Business Offers
Expert review
Chevrolet Business Elite
View This Vehicle Back to Search Results
We get it. When it comes to your fleet, you can’t afford mistakes. You need the right vehicles, customized to your specific business needs. You need a
dealer you can count on. You need every dollar to count.
Partner with a Business Elite dealer, and we’ll take the time to learn about your unique business challenges and offer you real solutions. We specialize
in strong, long-term partnerships. And we realize that your success is the ultimate measure of our success.
Account Specialists provide you with the
individual service you need. They’ll work
with you to get the correct upfits and
vehicles built to suit your unique vocation.
Each of our Specialists is an expert in their
field, and each delivers a level of dedication
that goes above and beyond what most
dealers can offer.
In addition to an in-depth knowledge of your
industry’s vehicle needs, our Account
Specialists also offer on-site delivery right to
your place of business. Plus extended
priority hours to work around your schedule,
instead of the other way around.
Express Business Services provides
round-the-clock towing, so you can carry on
with your workday uninterrupted. We’ll even
come to your worksite to deliver work-ready
loaners. Whether you need a Silverado
2500HD or Express Van, we’ll get them to
you in a timely manner. Because we
understand that when your vehicles need
repairs, your business can’t come to a halt.
Our dealers also offer extended hours. They
stay open later, so you don’t have to close
your business to get the equipment and
service you need to keep your business
thriving.
Business Choice Maintenance is
designed to keep your vehicles running at
peak condition. It includes lube, oil and filter
service, single tire rotation and a 27-point
inspection process for 2 years/30,000
miles.1 It’s the one plan intended to make
sure your work vehicles are always work-
ready. (Offer applies to 2011-2013 models)
In fact, we’re the only OEM to offer this type
of service to our business customers. And
because you can stack offers for even
greater savings, you’ll enjoy a well-
maintained fleet while saving money —
which can really improve your bottom line.
Exposure & Education
Business Offers
Expert reviews Business Choice Incentives
Exposure & Education
Business Offers
Expert review
Business Choice incentives targeted by make, Chevy or GMC
Exposure & Education
Business Offers
Expert reviews Expert Reviews
Exposure & Education
Business Offers
Expert review
Exposure & Education
Photos
1 stock photo on the
Search Results page
Up to 9 stock photos on
the Vehicle Details page
Dealer feed overrides national feed for AutoTrader.com dealer customers
Video
Business Elite branded video
(Chevy or GMC)
Program Benefits AutoTrader.com Dealer Customers
Non-AutoTrader.com Dealer Customers
Branded ad tiles
“Expert Review” tiles
Business Choice incentive
1 photo (on the SRP) & 9 photos on the VDP
# of photos in package
1 Business Elite branded video
Commercial Call Tracking
Email Leads Routed to dealer CRM Routed to One Source
Listings Tier Featured/Premium Standard
Business Elite Program Summary
Shoppers can filter/sort listings on the SRP by price, mileage, year etc…
3 Tiers of Listings Premium Listings
Featured Listings
Standard Listings
But you’ll still need to put into practice the basics of effective merchandising.
Make vehicles “stand tall” to potential buyers
Custom photos can improve your click-throughs from the Search Results Page to Vehicle Detail Page
by 527%. (vs. no photo)
Click-throughs from the Search Results Page to
Vehicle Detail Page can increase up to 110% with
multiple custom photos.
Source: AutoTrader.com site data – all cars, June 2012
The Importance of Photos (New & Used)
1 - Source: Google, Compete & R.L. Polk, “Online Video Study: The Role of Video in the Automotive Research and Purchase Process,” March 2011 2 – Source: AutoTrader.com Site Statistics, (Defined by inventory with videos during 1/1/2012 through 3/31/2012
Shoppers Want More Video
56% of shoppers searched a dealer’s
inventory online after watching a video1
62% of shoppers visited a dealership after
watching an online video1
On AutoTrader.com, using video increases
Vehicle Detail Page views by 22%2
My!! My!! My!! What a deal!!! Special Financing Available: APR AS LOW AS 0% OR REBATES AS HIGH AS $1,000*. Set down the mouse because this great Savana 1500 is the Van you've been thirsting for. EXPERTS ARE SAYING: “The Savana excels as a work truck.” -CarAndDriver.com. Great safety equipment to protect you on the road: ABS, Traction control, Curtain airbags, Passenger Airbag, Stability control. Comes equipped with all the standard amenities for your driving pleasure.
Use Good, Descriptive Copy
On Your Own Website
How are you leveraging the Business Elite brand?
What do shoppers see when they arrive?
How are you leveraging Business Choice incentives?
What Else Can You Do?
Leverage Co-op Dollars Wisely
GM Turnkey New Car Package Rates
GM Featured Plus New Car:
Price range from $350 – $1500
GM Premium Max New Car:
Price range from $1500 – $4000
Many factors are considered when
determining rate, including:
• Market Size
• Inventory Volume
• Make
Dealers purchasing more than one
GM Make would receive a 50%
discount on additional Makes.
Call 877-627-9585 to connect to your local Advertising Consultant.
Go to: www.WeWorkForYou.com/GMBusinessElite for more program information.
Take good, quality photos & videos of your Commercial inventory.
Write custom comments that tell your vehicle’s story.
What Will You Do First?