StartupAmsterdam
Welcome to
StartupAmsterdam Startup Capital of Europes West Coast
StartupAmsterdam
Content
StartupAmsterdam
Goal & Strategy
Action programme
Unfair advantages
The team
Corporate partners programme
Results so far
Timeline
In the media
StartupAmsterdam
1 | StartupAmsterdam
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StartupAmsterdam
“StartupAmsterdam is founded
by serial entrepreneurs and
governmental bodies,
and represents the startup
ecosystem of Amsterdam”
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StartupAmsterdam
1 | Goal & Strategy
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We aim to be in the top-3 startup hubs of Europe
Goal
We definded 15 concrete measures to improve the
Amsterdam startup ecosystem
How
Strengthen our assets, push growth for the whole
ecosystem.
Approach
We think and work as a startup: We start lean, then we
validate, next we scale
Work method
StartupAmsterdam
1 | Action Programme – 15 measures
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StartupAmsterdam
“We think & work as a
startup: We start lean,
then we validate, next we
scale.”
StartupAmsterdam
1 | Unfair Advantages
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In Amsterdam we have an
abundance of Lead Partners,
Launching Customers and Early
Adopters. This well-connected
city has always been a natural
test-bed for inventions. And
when it works in the
Netherlands, it works anywhere
on the planet!
Leading multinationals
providing efficient runways to
ensure soft landings in the rest
of the world. Not only Dutch
multinationals, but also
companies from all over the
world are based here –
entering the European market
from Amsterdam.
Testbed Talent pool Launchpad
Amsterdam also attracts the
best engineers from all over the
world. That’s why scale-ups
open their European
headquarters here and fast
growing tech companies locate
their development teams here.
The living standard is extreme
high and the startups grow fast.
StartupAmsterdam
1 | Meet our team
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Bas Beekman Public Lead
Ruben Nieuwenhuis Private Lead
Ayse Er Talent programme
Manager
Peter van Sabben Event Advisor
Renée van der
Heijden Startup Liaison
Josephine Meijer Head of Marketing &
Communications
Anja Wesbuer Head of Partnershps
Yeni Joseph Head of International
Relations
StartupAmsterdam
2 | Corporate Partners Programme
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StartupAmsterdam
2 | This is how we work
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All our partnerships are tailormade. We want to find out
what is important to you and make the best matches
between you and the StartupAmsterdam activities and
network.
We connect you to the players of the Amsterdam
startup ecosystem. Any agreements are made
between you and these parties, all resources that you
make available go directly to them.
StartupAmsterdam
2 | Mutual benefits
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Startups need you! For funding but also for
coaching, as a launching customer and for
your international network.
You need startups! You can profit from the
innovation that startups are so good at. In
order to innovate faster, to improve your
services and products.
By collaborating with startups through the
StartupAmsterdam programme, you can
visibly connect your brand to innovation!
StartupAmsterdam 13
2 | 40 + Launchpad Network Partners, 150+ Programme Partners
StartupAmsterdam
2 | As a partner of Startup Amsterdam, you…
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• will make available expertise, capacity and/or resources for
specific measures in the StartupAmsterdam action program.
• are committed to strengthening the Amsterdam startup
ecosystem.
• are open to being a Launching Customer, Lead user and/or
Early Adopter.
• will actively make your network available in support of
startups.
• will designate a startup point of contact.
StartupAmsterdam
2 | Benefits for you
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• Access to startup innovation.
• Access to the network of StartupAmsterdam en StartupDelta.
• Visibility to build your brand image: You are named as corporate partner on the
StartupAmsterdam website, and on websites and in communication around events that you
sponsor.
• By contributing to the startup ecosystem, you contribute to and profit from
• Improving the economic strength of NL / Amsterdam
• Attracting new talent to NL / Amsterdam
• Attracting new technologies to NL / Amsterdam
StartupAmsterdam
3 | Results of StartupAmsterdam so far
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StartupAmsterdam
3 | Timeline achievements
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11 | 01 | 2015
StartupAmsterdam
was founded
22 | 04 | 2015
1st batch of
Launchpad
Meetups
06 | 03 | 2015
1st Code Hour
04 | 06 | 2015
Launchpad Network
launched
22 | 06 | 2015
Collaboration
AMS-NYC signed
StartupAmsterdam Kids at elementary schools get their first lessons in coding
StartupAmsterdam 40+ Corporate Launchpad Network Partners | 150+ Programme Partners
StartupAmsterdam
3 | Timeline achievements
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18 | 09 | 2015
StartupAmsterdam
portal is live
23 | 09 | 2015
1st edition of
Amsterdam
Capital Week
01 | 11 | 2015
CodeWeek 2015
06 | 10 | 2015
NYC2Amsterdam
Startup
Bootcamp
13 | 09 | 2015
Launch of 1st
Growth Hacking
academy
StartupAmsterdam StartupAmsterdam portal is live
StartupAmsterdam Portal
StartupAmsterdam 1000 startups, 500 investors and 30 events during Amsterdam Capital Week
StartupAmsterdam Worldwide first Growth Hacking Academy launched in Amsterdam
StartupAmsterdam 24
01 | 11 | 2015
1st edition
Startup in
Residence
2016
2nd edition of
Amsterdam
Capital Week
May 2016
NYC2
Amsterdam
Startup
Bootcamp
2016
Amsterdam
Launchpad Week
2015
Pilot of Tech
Connect
3 | Timeline achievements
StartupAmsterdam StartupinResidence
StartupAmsterdam
3 | Startup In Residence
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Have innovative solutions for Amsterdam’s
social issues by having startups build products
for them.
Social issues
Startup in Residence is an 4 months accelerator
programme, providing startups with a workplace,
workshops, a training programme and
mentoring.
Program
https://www.youtube.com/watch?v=9NNKAajYCAE
At the end of the program the City of Amsterdam
will act as a launching customer for the product
built by the startups
Amsterdam launching customer
StartupAmsterdam Amsterdam Launchpad Week 2016 hosts 50+ Meetups
StartupAmsterdam
3 | Launchpad Week
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Launchpad Meetups are mall powerful events,
that are organised in-house at a corporate.
Format
Corporates name their biggest, designed to
connect startups and corporates
future challenge. Three startups pitch their ideas
how to solve this problem.
Programme
http://launchpadmeetups.pr.co/presskit Prior to TNW Conference, 50+ Launchpad
Meetups will take place. We call this Launchpad
Week.
Launchpad Week
StartupAmsterdam
3 | Pilot: Tech Connect
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Tech talent is key for growth, but tech talent is
always hard to find.
Short on talent
Unless you are Booking.com or Uber. These
companies reject over 1000 qualified tech savvy
applicants each year.
Overflow
Tech Connect is a platform to connect these
talents directly to Amsterdam founders of fast
growing startups as Catawiki, no recruiters
included.
Platform
StartupAmsterdam
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"A look at the world's High-Tech Startup Capital.”
"They are really going gangbusters.”
“Amsterdam ranked in top-20 of startup ecosystems
of the world.”
"Entrepreneurial activity in Holland is 6% higher
than in the EU as a whole."
StartupAmsterdam
3 | In the media 2/3
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“You start to understand why the likes of Optimizely,
Uber, Netflix, Tesla, and Shutterstock have all decided to
base their European Headquarters in the Dutch capital.”
“Amsterdam is an appealing city where people from
all over the world want to come work and live, a
government that is aware of the importance of startups
and innovation and actively contributes”
StartupAmsterdam Amsterdam ranks as #2 startup city & #3 as scale-up city of Europe
StartupAmsterdam
@Startup_Adam
Thank you Questions?