iTricity Group
Software as a Service
Managed Operations
Cloud Technology
Datacenters
iTricity Group
iTricity Technology
iTricity Services
iTricity Centers
iTricity Solutions
iTricity Infrastructure
V8.2 – Nov’09
Date : 24-Feb-10
Page : 2
Compliant Cloud Computing for
Enterprise Customers
Power by the Hour
IT as electricityIT as electricity
Date : 24-Feb-10
Page : 3
Our Offerings
technology
services
centers
solutions
Cloud Computing technology servers, storage,
networks, etc
Management Services, availability, security, compliance,
continuity, performance and capacity management
datacenter- and network services
Application Management based on pay-per-use (SaaS)
finance
adviceAdvise and training for implementation of cloud
computing services / Cloud Scourcing
(re) financing, purchase, brokerage
Date : 24-Feb-10
Page : 4
Providing “IT as electricity”
Customerbase
� Enterprise customers (IT departments)
� SMB market (IT departments combined with xSP / ISV)
� System Integrators (SI)
� Service Providers (xSP)
� Software Resellers (ISV)
Advantages for our customers
� Dynamic growth of IT supply in line with business demands
� Public Clouds Shared environment with standard SLA
� Private Clouds Infrastructure within the security boundaries of the customers implemented on own environment
� Compliant Clouds Highly Secured dynamic infrastructure with 24x7 service organization specialized in compliance offerings
Date : 24-Feb-10
Page : 5
Cloud Computing Center using IBM Blue Cloud Technology™
USSilicon Valley
BrazilSão Paulo
UKHursley
IndiaBangalore
ChinaBeijing Korea
SeoulIrelandDublin
South AfricaJohannesburg
HanoiVietnam
NetherlandsAmsterdam
China Wuxi
USAtlanta
USSeattle
IBM Cloud Centers
iTricity Centers, using IBM Blue Cloud technology
Date : 24-Feb-10
Page : 6
iTricity Pricing Model
3 m
on
th
6 m
on
ths
48
mo
nth
s
60
mo
nth
s
36
mo
nth
s
24
mo
nth
s
12
mo
nth
s
1 m
on
th
1 w
ee
k
1 d
ay
+50%
+40%
+30%
+20%
+10%
Subscription / fixed fee (small / medium / large customers)B
A Project cost
C Unit Price based on Usage, period of agreement and (system) management intensity
0%
-10%
-20%
-30%
-35%
Based on availability, security, continuity requirements
Based on environment
Based on length of the agreement
-40%
Date : 24-Feb-10
Page : 7
Fluctuating IT needs
€€
YOUR INFRASTRUCTUREYOUR INFRASTRUCTURE
Business Capacity
Over
dimensioned
under
dimensioned
Over
dimensioned
under
dimensioned
Loss of Value Loss of Revenue
Required Capacity
Date : 24-Feb-10
Page : 8
iTricity - “IT as electricity”
Cloud SubscriptionLicense (12-60 months)• security management• availability management• continuity management• accessibility• compliance
fixed monthly fee
CloudDesign
€
pay per cloud instance pay per Gb storage
pay per Mbs
Usage Based Billing (day, week, month)
• capacity management• performance management
CloudUsage Profile
€
Date : 24-Feb-10
Page : 9
Provisioning
Essentials of Cloud Computing
Project 1 Project 2
Project 3 Project 4
Project 1
Project 2
Project 3
Project 4
Traditional Provisioning
Date : 24-Feb-10
Page : 10
Provisioning
Essentials of Cloud Computing
Project 1
Project 2
Project 3
Project 4
Provisioning
Provisioning
Project 1
Project 2
Project 3
Project 4
Cloud
Network
Connected
Date : 24-Feb-10
Page : 11
Essentials of Cloud Computing
Provisioning
Project 1
Project 2
Project 3
Project 4
Cloud
Network
Connected
managed
metering
billing
OPEX
central DC
DR
Private / Public
Security
Up / Down
PPU
Customer
Date : 24-Feb-10
Page : 12
Identity
FW / LB
Policies
Applications
Servers
Storage
Networks
Datacenters
DR
Archives
Cloud Computing Architecture
Date : 24-Feb-10
Page : 13
Building an iTricity Cloud Computing Environment
Basic Contract
� Cloud Datacenter Node™ Basic Cloud Capacity
On Site infrastructure
� Cloud Satellite™ On Site Cloud Infrastructure
Connection infrastructure
� Cloud Bridge™ Connection with existing compute environment
Date : 24-Feb-10
Page : 14
IBM Cloud Provisioning
Date : 24-Feb-10
Page : 15
iTricity Cloud Computing (Datacenter Node)
@customercustomer
iTricityResource
network
STORAGESTORAGE
BLADESBLADES
STORAGESTORAGE STORAGESTORAGE
BLADESBLADES
VPN
ACTIVE
PASSIVE
network
network network network
Customer
Premises
PIEK
DR
Status :
>>>>>>>>>>>>>
Central
Datacenter
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
BLADESBLADES
Date : 24-Feb-10
Page : 16
iTricity Cloud Computing (Satellite Node)
@customercustomer
BLADESBLADES iTricityResource
network
STORAGESTORAGE
BLADESBLADES
STORAGESTORAGE
BLADESBLADES
STORAGESTORAGE
BLADESBLADES
STORAGESTORAGEVPN
ACTIVE
PASSIVE
network
network network network
PIEK
DR
Status :
>>>>>>>>>>>>>
Central
Datacenter
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
@
Customer
Premises
Date : 24-Feb-10
Page : 17
iTricity Cloud Bridge™ (Hybrid Configuration)
iTricityResource
network
STORAGESTORAGE
BLADESBLADES
STORAGESTORAGE
BLADESBLADES
STORAGESTORAGE
BLADESBLADES
STORAGESTORAGE
MPLS
OnDemand
>>>>>>>>> >>>>>>>>>
Provisioning
network
network network network
Traditional
Infrastructure
Cloud Computing
Portal
Billing
STORAGESTORAGE
fw
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Central
Datacenter
Date : 24-Feb-10
Page : 18
iTricity Cloud Hypervisor™ (Virtualizing the cloud)
iTricityResource
network
STORAGESTORAGE
BLADESBLADES
STORAGESTORAGE
BLADESBLADES
STORAGESTORAGE
BLADESBLADES
STORAGESTORAGE
MPLS
OnDemand
>>>>>>>>> >>>>>>>>>
Provisioning
network
network network network
Customer premises or
datacenter
Cloud Computing
Portal
Billing
STORAGESTORAGE
fw
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
load
Central
Datacenter
Date : 24-Feb-10
Page : 19
iTricity Cloud Trader™ (Sharing the Cloud)
iTricityResource
network
STORAGESTORAGE
BLADESBLADES
STORAGESTORAGE
BLADESBLADES
STORAGESTORAGE
BLADESBLADES
STORAGESTORAGE
VPN
OnDemand
>>>>>>>>> >>>>>>>>>
Provisioning
network
network network network
Customerpremises
Cloud Computing
Portal
Billing
STORAGESTORAGE
fw
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
customer
Other usersIT TRADING
<<< €0.20 pull
€0.10 push >>>
Central Datacenter
Date : 24-Feb-10
Page : 20
Cloud Cell on customer premise
BladeCenter
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Virtualisation / Hypervisors
- VMware / ESX
- Microsoft Hyper-V
- Xen Virtualization
- IBM Hypervisor (VIO)
Operating Systems
- Windows, Linux, AIX
Internal and External Network
- Virtual Firewall / Virtual LANs / Load Balancing
- MPLS Routing capabilities
IBM Cloud Computing
- Tivoli Provisioning Manager
- Tivoli Monitoring & Resource Management
- Tivoli Service Automation Management (TSAM)
IBM Blade Systems / System Modular
- AIX P-blades / Intel / AMD blades
IBM N-series Storage
- 7 layer Multi Tier storage based on OnTap
- iSCSI, NFS, FCP
- FC / SAS / SATA Disk Technology
- SnapMirror, SnapVault, SnapLock, SnapClone
Blades / Server System- H-chassis
- P-blades (power6)
- X-blades (x86/AMD)
Storage System- Single or Dual Head
- NAS or SAN
- FC / SAS / SATA
Network System- MPLS
- LAN
- Management
- Firewalls
- Load balancers
Date : 24-Feb-10
Page : 21
Cloud Cells vs Traditional Racks
72F 72F72F72F72F72F72F72F72F72F72F72F72F72F
B la deCenter
1 2 3 4 5 6 7 8 9 10 1 1 12 13 1 4
72F 72F72F72F72F72F72F72F72F72F72F72F72F72F
B la deCenter
1 2 3 4 5 6 7 8 9 10 1 1 12 13 1 4
Virtual Circuits
Physical Circuits
• Prewired
• IT Resources have a logical function
• Higher Density
• Easy to free up unused resources
• More complex software
• Less complex cabling
• More complex if malfunctioning
• Less space
• Wired for special purpose
• IT Resources have a specific function
• Lower Density
• Difficult to free up unused resources
• Less complex software
• More complex cabling
• More space
Date : 24-Feb-10
Page : 22
SecurityIntrusion
Identity
Network
Firewalls
Load balancing PerformanceCompliance
Availability
Applications Delivery 24x7 Service Desk
Testing
Cloud
Testing
Cloud
Development
Cloud
Development
Cloud
Storage
Cloud
Storage
CloudWebHosting
Cloud
WebHosting
Cloud
Calculation
Cloud“IBM’s Blue Gene
Computing”
Calculation
Cloud“IBM’s Blue Gene
Computing”
Public Cloud Computing (tuned for special purposes)
SOC NOC OCC
Transaction
Cloud
Transaction
Cloud
Date : 24-Feb-10
Page : 23
BASEL-IIBASEL-II
SOXSOXBASEL-IIBASEL-II
Health
Care
Health
Care
ISO27001 ISO27001
Compliant Cloud Computing (managed under special regulations)
SOC NOC OCC
Risk profile
Cobit Controls
Control Objective
Based
Operations
reporting
SecurityIntrusion
Identity
Network
Firewalls
Load balancing PerformanceCompliance
Availability
Applications Delivery 24x7 Service Desk
Date : 24-Feb-10
Page : 24
Internal
Customer
1
Internal
Customer
1
Internal
Customer
2
Internal
Customer
2
Customer
3
Customer
3Customer
4
Customer
4
Customer
5
Customer
5
Private Cloud Computing (isolated for special customers)
SOC NOC OCC
SecurityIntrusion
Identity
Network
Firewalls
Load balancing PerformanceCompliance
Availability
Applications Delivery 24x7 Service Desk
Date : 24-Feb-10
Page : 25
Billing Models
Credit Card Payment / P-PAL for OnDemand Users - consumer market
� Tier 1 designs only
� Simple purchase of capacity (CPU hour, Storage and GB)
� Contract ends after return of virtual machines
Client Subscription Agreement – corporate market
� Client Subscription - Monthly Payment
� Power by the hour - Payment based on usage type of Cloud Instance
Company Cloud Agreement
� Resource Cell on customer premises, connected Cloud Resource Network
� IT Department can allocate Compute Instances to internal department
� Payment on basis of actual usage of the cell
Date : 24-Feb-10
Page : 26
Customer Case 1 : Sportlink / KNVB
Profile
� Servicing 7500 sportclubs, 4 sportbonden (tennisbond, voetbalbond en judobond)
Requirements
� Seasonal Capacity (summer, winter, spring) 70%-80% more
� Weekend Capacity (Friday-Sunday) 90% more
� Rapid expansion of new members
� Undefined Expectation of future growth
� Digital Contest Form for all sportclubs
Offered Solution
� Fixed baseline in Active Active Mode
� Upscale Capacity On Demand
� Sync Storage in 2 datacenters
STORAGESTORAGE
BLADESBLADES
STORAGESTORAGE
BLADESBLADES
>>>>>>>>>
network network
Date : 24-Feb-10
Page : 27
SaaS solutions for ISV’s
NETWORK BACKBONE
(CLOUD) INFRASTRUCTURE
MANAGED SERVICES
DATACENTERS
APPLICATIONS
VPN / @ ACCESS
MIDDLEWARE
IDENTITY MANAGEMENT
iTricityiTricity
iTricityiTricity
++
METERINGMETERING
++
FINANCINGFINANCING
++
BILLINGBILLING
+ ISV :
Software
Integration
Maintenance
Helpdesk
Support
Software Software
as as
a a
ServiceService
Date : 24-Feb-10
Page : 28
Reservation Models / Power by the Hour
� Fixed amount per reservation,
– “I need 6 x Compute Instances for the next 6 months”
� Schedule Based via IT Resource Planning Tool
– “I need every last week op the month 30% more compute power to run my payroll system”
� Resource Based (>80% CPU load > 5 min : >> provision)
– “if for the last 5 minutes, the CPU is more than 80% busy, please add 30% more capacity”
� Hypervisor Based
– “Please find free compute capability to run this task on another Cloud System”
� Trader Based
– “If the capacity on our private cloud is unused, please trade this capacity of €0,10 per
Compute Instance”
Date : 24-Feb-10
Page : 29
iTricity Cloud Center : ParcCenters®
Outside world
controlle
d access
Base plate
Date : 24-Feb-10
Page : 30
Date : 24-Feb-10
Page : 31
II
E
W
E
W
G
I
Electricity
Water
Gas
IT
W
Building
A
Building
N
E
G
I
G
I
ParcCenter® = 4th Utility Center
W W
WWWWW WWWW
W W
E EE
Date : 24-Feb-10
Page : 32
W
4 x Utilities
� E kWh
kWh – nonstop
� W Water – Consumption
Water – Cold
Water – Hot
Water – Gray
Water – Used
� Gas Gas for boilers
� IT Data
Voice
Video
II
E
W
E
W
G
I
WW
Date : 24-Feb-10
Page : 33
Schematic Design
To Parc
Date : 24-Feb-10
Page : 34
ParcCenter® Characteristics
section A B C D E F
2,7KW 14,7KW
Koelwand
Koelwand
Koelwand
Breedte: 35*0.4=14m
Koelwand
trace van buiten
2x12A 3x64A 3x64A 3x64A 3x64A 3x64A 3x64A
ISR
AC
OR
E
=tracee van buiten
Date : 24-Feb-10
Page : 35
ParcCenter® characteristics
Per DataCenter
� 3 floors a 456 m2 / total floor : 1.500m2
� 9MVA Datacenter
� 215 racks per floor / 645 total per datacenter ~ 12.3kVA / rack
� Multi-Tier Center (Tier 0,1,2,3+,4)
Per rack (max 14,5kW)
� virtualised MPLS based network
� 4 BladeCenters per rack 56 server / 448 cores
� 8 Shelves + storage cluster per rack 33Tb gross FC storage
224Tb gross SATA storage
Date : 24-Feb-10
Page : 36
Providing Multi-Tier Power
Tier Classification
Tier 0 : PC1[C]
Tier 1 : PC1[B]
Tier 2 : PC1[A]
Tier 3+ : PC1[A+B]
Tier 4 : PC1[B]+PC2[B]
Tier 4+ : PC1[A]+PC2[A]
Power Schemes
PC1[A] : UPS+NSA (N+1)
PC1[B] : UPS+NSA (N)
PC1[C] : Direct Feed
Blad eCe nte r
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Blad eCe nte r
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Blad eCe nte r
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Blad eCe nte r
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Blad eCe nte r
1 2 3 4 5 6 7 8 9 10 11 12 13 14
A
B
C
Max 3 x 64A per rack
busbars
NB. PC = ParcCenter
Date : 24-Feb-10
Page : 37
storage storage
network networkFIBRE CONNECTION
UPS
=
30 sec
UPS
=
30 sec
VIRTUAL OPERATION
AT TWO OR MORE DATA CENTRES
client
iTricity Virtual Datacenter
Sleep Mode
Max 50 KM
Active Mode
Date : 24-Feb-10
Page : 38
iTricity ParcCenters®
Search
Research
Planning phase
Preparation / Build phase
Date : 24-Feb-10
Page : 39
Virtual Datacenter/Network Operations
Oude Meer
(KPN)
Frankfurt
(Telecity)
Schipholrijk
(InterXion)
Operations
Control Center
Amsterdam
(Telecity)
Netherlands
Amsterdam
Global Crossing
Amsterdam
(euNetworks)
Haarlem
(KPN)
Customer
Premisses
Amsterdam
Global Switch
Date : 24-Feb-10
Page : 40
MPLS based infrastructure
AMS-IX
MPLS
fiberring
TeleCity
euNetworks
customer
premises
KPN
Haarlem
TeleCity
Frankfurt
Global Switch
Global Crossing
KPN
Aalsmeer
KPN
Oude Meer
Date : 24-Feb-10
Page : 41
Thank you for your attention
R.E. Rosier
Chief Executive Officer
iTricityFokkerweg 300
Building 59-VI
1438 AN Oude Meer
www.iTricity.nl