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Transcript
COMMUNICATION CHANNELS
DISTRIBUTION CHANNELS
Newspaper Television Internet
Shops Trade Fair E-commerce
Demographic Environment
Economic Environment
Social Environment
Natural Environment
Technological Environment
Political-legal Environment
Need, Wants, Demands Target Markets, Positioning, Segmentation Offerings and Brands
Value and satisfaction
Marketing Channels
Supply Chains
Competitions Marketing Environment
CREDIT
Philips kotler
Marketing Management : a south Asian perspective
Google Image Search
Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR