What are the options with my Educational Studies Degree?
April 18, 2012
John HornAssociate Director, Career DevelopmentUBC Career Services
Degree and Career Options
Agenda
• Outcomes+ Three things• Brainstorming Options• Highlighting Your Value• Discussion• Questions + Thanks!
Learning ObjectivesBy the end of this workshop, you will be able to…• Identify and evaluate non-academic careers in
which a graduate degree in Educational Studies can be applied
• Demonstrate the components of a SUCCESful Value Proposition
• Discuss the competencies and attitudes required to invent a career
Three Things1. Know Yourself
2. Make it Sticky
3. Invent Your Future
1. Your Career | Myth and Reality
The Expectation
UBC
Degree in Educational Studies
List of options
Job
The Reality
Major Selection
Volunteering
Service Learning
Networking
Career Opportunities
Mentorship
Academic Courses
Studying Abroad
Part-time Job(s)
Five Essential Attitudes
1. Optimism
2. Curiosity
3. Risk-taking
4. Flexibility
5. Persistence
Five Competencies
1. Communication
2. Collaboration
3. Critical Thinking
4. Lifelong Learning
5. LeadershipSource: American Management Association (AMA), 2010
Get Hired!
Connect
Learn
1. What makes you curious?2. Who does this work?3. How can you gain experience?
Exp
lori
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you
r cu
riosi
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2. A Powerful Value Proposition
What is a Value Proposition?A powerful value proposition should be a “sticky idea” based on the researched knowledge of your audience – if you can create a proverb, you will become a legend!
Six Steps for a Sticky “Pitch”
1. Simple | strip your value proposition down to its core
2. Unexpected | common sense into uncommon sense
3. Concrete | explain your value in terms of human action
4. Credible | let the audience test your idea for themselves
5. Emotional | make people feel something
6. Stories | mentally rehearse a situation before you’re in it
Chip and Dan Heath, Made to Stick
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UBC UNDP JFK OXFAM RCMP NATO NASA
Six Steps for a Sticky “Pitch”
1. Simple | strip your value proposition down to its core
2. Unexpected | common sense into uncommon sense
3. Concrete | explain your value in terms of human action
4. Credible | let the audience test your idea for themselves
5. Emotional | make people feel something
6. Stories | mentally rehearse a situation before you’re in it
What is your idea’s core?
Simple | strip your value proposition down to its core
Choose | if you remember one thing about me it should be ____________
Example | “Names, names, names” and “THE low-cost airline”
Why are you interesting and how can you surprise me?
Unexpected | transform common sense into uncommon sense – Westjet
Gap Theory and Schema | make the complex simple, keep your idea mysterious
Example | “what do you know about UBC’s Department of Educational Studies?”
How is your proposition real…like life?
Concrete | language is abstract, your value proposition shouldn’t be
Velcro Theory | David Rubin on why your ideas need lots of “hooks”
Example | communicating your value as a small business plan
What makes people believe ideas?
Credible | learn from Historians and fill-up on the details
Professionalism | dress and behave like the people who work where you want to
Example | “…graduate degree from UBC’s Faculty of Education”
How do we get people to care about our ideas?
Emotions | bring out the “passion” part of your intersecting talent and passion
The Truth| forget abstract themes and share a touching personal account
Example | I will make you feel disgusted and inspired
How do you get people to act on your value proposition?
Stories | it’s not enough to tell a great story; it must reflect your agenda
Be prepared | 4-6 reasons that package your offering relative to the opportunity
Example | “This one time, during my field research…”
Formula | Mr. Christie’s storytelling tips: CAR
C – the context or situation
A – the actions you take to address the above
R – the results achieved (primary and secondary)
3. Discussion + Next Steps
[INSERT AWESOME DISCUSSION HERE]
Relax
Go from here.
Courtesy milos_milosevic
“A Target Rich Environment”To here.
Courtesy Bogdun_Sudhitu
Okko_Pyykko from Flickr
Look closer.
careers.ubc.ca
Be more engaged:
Three Things1.________________________
2.________________________
3.________________________
