Transcript
Page 1: What Is Bounce Rate?

What is Bounce Rate?

A guide to Google Analytics bounce rate

Page 2: What Is Bounce Rate?

What is bounce rate?

Page 3: What Is Bounce Rate?

What is bounce rate?

Bounces are always one page visits.

Page 4: What Is Bounce Rate?

Is bounce rate important?

Pay attention to your bounce rate.

Page 5: What Is Bounce Rate?

Why is bounce rate important?

Bounce rate is a user satisfaction metric.

Page 6: What Is Bounce Rate?

Are high bounce rates bad?

High bounce rates are almost always bad.

Page 7: What Is Bounce Rate?

When arenʼt high bounce rates bad?

Sometimes you satisfy query intent in one page.

Page 8: What Is Bounce Rate?

What is a high bounce rate?

Different sites (and pages) have different rates.

Page 9: What Is Bounce Rate?

What is a high bounce rate?

Your mileage may vary.

40% 90%

Home Page Blog Post Product Page

50%

Page 10: What Is Bounce Rate?

How do you analyze bounce rates?

Check bounce rate by landing page and keyword.

Page 11: What Is Bounce Rate?

Is exit rate the same as bounce rate?

Exit rate is different from bounce rate.

Page 12: What Is Bounce Rate?

What is exit rate?

Page 13: What Is Bounce Rate?

What is exit rate?

Exits may not have landed on that page.

Page 14: What Is Bounce Rate?

What is exit rate?

Exits are the last page viewed by a visitor.

Page 15: What Is Bounce Rate?

Whatʼs the difference between bounce rate and exit rate?

Exits can be more than one page visits.

Bounce Exit

Land Land Leave Leave Click

Page 16: What Is Bounce Rate?

Are exits always more than one page?

Exits can also be bounces.

Page 17: What Is Bounce Rate?

Are high exit rates bad?

Different pages have different rates.

Page 18: What Is Bounce Rate?

Are high exit rates bad?

Pages that should naturally create further clicks, but donʼt, are ripe for optimization.

Page 19: What Is Bounce Rate?

Final Questions THINGS ABOUT

BOUNCE RATE�

Page 20: What Is Bounce Rate?

Can the exit rate be higher than the bounce rate?

50 Leave / 100 Land = 50% Bounce Rate

150 Leave / 200 Visit = 75% Exit Rate

100 People Land 50 Leave

100 Leave 100 People Visit From Another Page

Page 21: What Is Bounce Rate?

Can the bounce rate be 100% while the exit rate is 25%?

100 Leave / 100 Land = 100% Bounce Rate

250 Leave / 1000 Visit = 25% Exit Rate

100 People Land 100 Leave

150 Leave 900 People Visit From Another Page

Page 22: What Is Bounce Rate?

And now you know.

Page 23: What Is Bounce Rate?

Share and Contact

AJ Kohn Owner, Blind Five Year Old http://www.blindfiveyearold.com @ajkohn

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