Download - What is going Viral on Social Media?
What is going Viral onSocial Media?By Corinne Cavanaugh
Take-a-Ways
What you will learn in the next 17 Slides
What’s happening in social media marketing
What is going viral, how do I get it
How to spread the word
Note, this is a live presentation that has been slightly adapted for SlideShare. Storytelling not included!
What’s happening in social media?
An Unintentional Movement
What do school lunches have to do with business?
No secrets
Testimonials
Doing the right thing
What is viral?What goes viral?
The Needs of Viral
Attention One Key Point Interesting Surprise
Need: Participation
Need: Emotional
What content works for me?
What does my tribe do in their spare time?
Is this content fun or interesting?
If I were online, would I actually read this?
Does this evoke a positive emotional reaction?
Going viral!How to make content go far…
The Social Media Germ
“Sneezers’ are at the core of any ideavirus. Sneezers are the ones who, when they tell ten or twenty or 100 people about an idea—people believe them” - Seth Godin
Strategy Depicted…. Aacchooo!
Who are your Sneezers? (advocates!)
Who are my Advocates?
Location
Fan base size
Fan base similarity
Pleasant/Irritating
SummaryIf you want to viral …
• Know your audience• Compelling content • Sneezing!
Thank you, Corinne Cavanaugh