WWW.COPERNICA.COM

DAN’S ACTIVITIES

WWWLAST PURCHASE < 3 MONTHS AGO

FACEBOOKLIKE

EMAILOPEN:OPEN: YES / CLICK: YES

PROFILE CREATEDNO

TOTAL

SCORE

+20

+5

+1 / +10

0

36

LEAD SCORING

TO: DanSUBJECT: Hi Dan, our products are cool like NY

EMAIL

PERSONALIZED BUT IRRELEVANTIRRELEVANCY LEADS TO NON-ENGAGEMENT

HI! I’M DAN, 29 YEARS OLDAND FROM NY

PERSONAL DATA DOES NOT EQUAL RELEVANCY

TOTALLEAD SCORE

COMBINE AVAILABLE DATA TO INTERACT RELEVANTLY

WHAT IS LEAD SCORING?

36

- 100

0

36

100

LEAD SCORE> 0

LEAD SCORE40+

LEAD SCORE0 - 40

ENGAGED

TYPES OF EMAIL“REGISTER FOR VIP CLUBAND RECEIVE FREEBIES”

BRAND AMBASSADOR

TYPES OF EMAIL“PRE-SALE VIPINVITATION”

NON-ENGAGED

TYPES OF EMAIL“WE MISS YOU”