Who is credited with first studying the persuasive appeals?

The most effective use of persuasion involves:

ETHOS is an appeal to…

Ways to develop ETHOS

ETHOS: Effect on Audience--Effective Use

ETHOS: Effect on Audience--Ineffective Use

Not enough:

Too much:

LOGOS is an appeal to…

Ways to appeal to LOGOS

LOGOS: Effect on Audience--Effective Use

LOGOS: Effect on Audience--Ineffective Use

Not enough:

Too much:

PATHOS is an appeal to…

Ways to develop PATHOS

PATHOS: Effect on Audience--Effective Use

PATHOS: Effect on Audience--Ineffective Use

Not enough:

Too much:

KAIROS is…