Transcript
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WHY BROOKS BROTHERS’ BLOG IS BETTER THAN YOURS
A mini lesson in creating a killer blog
NOTE: We have no affiliation with Brooks Brothers. We just think
what they’re doing is effective, badass, and worth emulating.
by @dlrdaniel, cofounder of
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WHO IS THE TARGET CUSTOMER OF YOUR BLOG?
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WHAT INTERESTS THEM RIGHT NOW?
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PERENNIALLY HELPFUL
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SHOW AND TELL
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KEEP IT FRESH
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BE A RESOURCE
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GET GUESTS INVOLVED
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CO-BRAND A POST
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LEAD GEN FOR FRIENDS
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EDUCATE, DON’T SELL
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USE RIGHT TONE FOR YOUR AUDIENCE
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CONTENT NEEDS TO BE SOCIAL—MAKE IT EASY
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ABOUT US
We’re a blogging and social media company that love to
help our clients grow their site traffic
Visit us at magic.indivly.com
@indivlymagic
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Phone: 617-334-5702