Download - Why Build a Neighbourhood Website?
![Page 1: Why Build a Neighbourhood Website?](https://reader030.vdocuments.net/reader030/viewer/2022020314/587c72e11a28abd04e8b6045/html5/thumbnails/1.jpg)
Grant Findlay-Shirras | CEO, parkbench.com | [email protected] | @parkbenchteam | #parkbenchmarketing
Why You Need a Specific Website for Your
Geographic Farm Area
![Page 2: Why Build a Neighbourhood Website?](https://reader030.vdocuments.net/reader030/viewer/2022020314/587c72e11a28abd04e8b6045/html5/thumbnails/2.jpg)
Grant Findlay-Shirras | CEO, parkbench.com | [email protected] | @parkbenchteam | #parkbenchmarketing
Grant Findlay-Shirras CEO, Parkbench
HBA, Richard Ivey Business School Marketing Experience: 10+ Years
Industries: Events, Beverages, Sports Equipment, Fitness, Technology
Parkbench.com Started in 2014
Website Ranking: Top 0.01% Across Canada + California
200+ Realtors. 300+ Neighbourhood Websites
#1 for local content quantity #1 for local content quality
Introduction
![Page 3: Why Build a Neighbourhood Website?](https://reader030.vdocuments.net/reader030/viewer/2022020314/587c72e11a28abd04e8b6045/html5/thumbnails/3.jpg)
Grant Findlay-Shirras | CEO, parkbench.com | [email protected] | @parkbenchteam | #parkbenchmarketing
My Neighbourhood Website WorkedThis ($h!tt^) website got a fitness professional and a realtor more clients.
This webinar will teach you why it worked and how to do it better!
![Page 4: Why Build a Neighbourhood Website?](https://reader030.vdocuments.net/reader030/viewer/2022020314/587c72e11a28abd04e8b6045/html5/thumbnails/4.jpg)
Grant Findlay-Shirras | CEO, parkbench.com | [email protected] | @parkbenchteam | #parkbenchmarketing
Parkbench was formed (by accident)to help realtors have an effective neighbourhood website in less time and for less money
![Page 5: Why Build a Neighbourhood Website?](https://reader030.vdocuments.net/reader030/viewer/2022020314/587c72e11a28abd04e8b6045/html5/thumbnails/5.jpg)
Grant Findlay-Shirras | CEO, parkbench.com | [email protected] | @parkbenchteam | #parkbenchmarketing
FAQ
• The webinar will be recorded
• The slide deck will be sent to everyone after via email
• Enter any questions in the GoToWebinar Control Panel
• Questions will be answered at the end of the presentation
• “Neighbourhood Website” = website for your geographic farm area
• Promo Code for 25% off comes at the END of the webinar
![Page 6: Why Build a Neighbourhood Website?](https://reader030.vdocuments.net/reader030/viewer/2022020314/587c72e11a28abd04e8b6045/html5/thumbnails/6.jpg)
Grant Findlay-Shirras | CEO, parkbench.com | [email protected] | @parkbenchteam | #parkbenchmarketing
6 Principles of Persuasion
1.Reciprocity
2.Commitment/Consistency
3.Social Proof
4.Liking
5.Authority
6.Scarcity
3 Principles of Business Success
![Page 7: Why Build a Neighbourhood Website?](https://reader030.vdocuments.net/reader030/viewer/2022020314/587c72e11a28abd04e8b6045/html5/thumbnails/7.jpg)
Grant Findlay-Shirras | CEO, parkbench.com | [email protected] | @parkbenchteam | #parkbenchmarketing
Leverage other people’s:
1.Time
2.Money
3.Network
4.Brand
5.Content
6.Traffic
3 Principles of Business Success
![Page 8: Why Build a Neighbourhood Website?](https://reader030.vdocuments.net/reader030/viewer/2022020314/587c72e11a28abd04e8b6045/html5/thumbnails/8.jpg)
Grant Findlay-Shirras | CEO, parkbench.com | [email protected] | @parkbenchteam | #parkbenchmarketing
The Digital Revolution
1.Social Media
2.Mobile
3.Inbound Marketing
4.Software
5.Automation
3 Principles of Business Success
Technology is JUST a TOOL.Technology is NOT a solution.
![Page 9: Why Build a Neighbourhood Website?](https://reader030.vdocuments.net/reader030/viewer/2022020314/587c72e11a28abd04e8b6045/html5/thumbnails/9.jpg)
Grant Findlay-Shirras | CEO, parkbench.com | [email protected] | @parkbenchteam | #parkbenchmarketing
Elements of a Neighbourhood Website
Static Content (Easy) Business & School Directory; History; Demographics; Walk Score; Public Services
Dynamic Content (Hard) Events, Deals, News, Crime & Safety, Classifieds
User Generated Content (Hardest) Profiles, Reviews, Photos, Videos, Social Messaging,
![Page 10: Why Build a Neighbourhood Website?](https://reader030.vdocuments.net/reader030/viewer/2022020314/587c72e11a28abd04e8b6045/html5/thumbnails/10.jpg)
Grant Findlay-Shirras | CEO, parkbench.com | [email protected] | @parkbenchteam | #parkbenchmarketing
Promote Your Neighbourhood Website
![Page 11: Why Build a Neighbourhood Website?](https://reader030.vdocuments.net/reader030/viewer/2022020314/587c72e11a28abd04e8b6045/html5/thumbnails/11.jpg)
Grant Findlay-Shirras | CEO, parkbench.com | [email protected] | @parkbenchteam | #parkbenchmarketing
Get Local Businesses On Board
![Page 12: Why Build a Neighbourhood Website?](https://reader030.vdocuments.net/reader030/viewer/2022020314/587c72e11a28abd04e8b6045/html5/thumbnails/12.jpg)
Grant Findlay-Shirras | CEO, parkbench.com | [email protected] | @parkbenchteam | #parkbenchmarketing
Neighbourhood Focused Email Newsletters
Email Newsletter Features:
1.Email newsletter sign up form
2.Add content from your website to the email newsletter, that links back to your website. (Automate if possible)
3.Send it weekly or monthly
![Page 13: Why Build a Neighbourhood Website?](https://reader030.vdocuments.net/reader030/viewer/2022020314/587c72e11a28abd04e8b6045/html5/thumbnails/13.jpg)
Grant Findlay-Shirras | CEO, parkbench.com | [email protected] | @parkbenchteam | #parkbenchmarketing
Long term benefits of a Neighbourhood Website
![Page 14: Why Build a Neighbourhood Website?](https://reader030.vdocuments.net/reader030/viewer/2022020314/587c72e11a28abd04e8b6045/html5/thumbnails/14.jpg)
Grant Findlay-Shirras | CEO, parkbench.com | [email protected] | @parkbenchteam | #parkbenchmarketing
How to boost the search engine ranking of your website
• Blog
• Reviews
• Photo Gallery
• Recently Sold Data
Features:
• Add Unique Content
• Social Media Promotion
• Backlinks
• On Site Optimization
Actions
![Page 15: Why Build a Neighbourhood Website?](https://reader030.vdocuments.net/reader030/viewer/2022020314/587c72e11a28abd04e8b6045/html5/thumbnails/15.jpg)
Grant Findlay-Shirras | CEO, parkbench.com | [email protected] | @parkbenchteam | #parkbenchmarketing
Cost of a Neighbourhood Website
$200/year$1500/upfront
$500/year
$8000 one time
$3000/year
$8000 one time
$12,000/year
$1000 one time
$2000/year
$4400 one time
![Page 16: Why Build a Neighbourhood Website?](https://reader030.vdocuments.net/reader030/viewer/2022020314/587c72e11a28abd04e8b6045/html5/thumbnails/16.jpg)
Grant Findlay-Shirras | CEO, parkbench.com | [email protected] | @parkbenchteam | #parkbenchmarketing
Thank You
RECIPROCITYPROMO CODE FOR 25% OFF
PLEASE SHARE YOUR FEEDBACK AFTER THIS WEBINAR