CREATIVITY, IDEAS AND ADVERTISING IN A HYPER-CONNECTED, ALWAYS ON, REAL-TIME WORLD| VCCP | 23/6/2012
CONGRATULATIONS!
Some thoughts and advice on what next…
Amelia Torode
You’re in the most exciting bit of the most exciting industry in the world
Brands
Culture
People
Technology
Brands
Culture
People
Technology
Here’s my thoughts on what you need to do to thrive in this world …
It’s about values and behaviours
This is your score-card to help you!
* Adapted from work for Chime Communications
S is for Social
Get out there – socialize!In the real world and in the virtual world
The more people you know,
the more people like you,
the easier everything becomes.
C is for Curious
Be open, interested and aware – question!Only boring people get bored
What fascinates you?
What inspires you?
What do you love?
O is for Optimistic
Be positive and upbeat - believe!Cynicism drains energy and ideas
Let’s give it ago.
If we fail, let’s fail forward.
Here’s why it will work.
R is for Responsible
Think about impacts!Remember every action causes a reaction
Be a force for good.
Think about the footprint you leave.
Be the change you want to see.
E is for Entrepreneurial
Take ownership!Behave above your pay-grade
The journey is 1% complete
There is no finish line
If it were my company and my money…
“The most powerful
force in the universe
isn’t technology,
it’s imagination.”
@amelia_torode
