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About Gravity4
Gravity4’s is the World’s First High-Frequency Marketing Platform built for brands, agencies, and publishers who are serious about their ROAS.
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About Gravity4
We launched on
July 17th, 2014 in San Francisco, CA
We grew from
5 employees on launch date, to now 450+ employees
in 18 offices globally.
Acquisitions
15 acquisitions to date.
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Music industry at a glance
Current “Smart Link” offering
Smart URL.it allows for iTunes link tracking & retargeting• Multiple cookie jump, resulting
in 25% match rate
Po.st allows for retargeting• Multiple cookie jump, resulting
in 25% match rate
LinkFire landing page to choose streaming provider• Retargeting available via separate DSP• Multiple cookie jump, resulting
in 25% match rate
Social Media
• Most widely used form of communication from artists to fans
• No data capitalization• No “owned” data to use for merchandise
campaigns, ticket sales, etc.
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Features
Intelligent links Cross-device/Channel retargeting
Affiliate Revenue
Real-time insights Device and country targeting Customization/custom domains
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Supported services
iTunes/Apple Music
Microsoft Music
Tidal
Vevo
Spotify
SoundCloud
7Digital
Raphsody
Rdio
Mix Radio
Youtube
Amazon
Google Play
Deezer
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Use fans as first-party data with Gravity4 DSP
Display, mobile, video, Facebook, Instagram, search
Retarget users on iOS devices and Safari
• No one else, in the world, can do this
• Use data to sell concert tickets or merchandise
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Real-time Tracking & Analytics
• View insights on social clicks, and shares
• View demographics of clicks by song, album, artist, genre, etc.
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TargetingTarget your links to fans in any country as well as any device
Target a behavior
Target specific devices
Target any country
Target user’s app
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RetargetingRetarget your fans through G4 Demand Side platform
and through our social networks retargeting apps
User leaves iTunes without purchasing
the song
User gets targeted across hist last web
experience
User listens to preview on iTunes
User lands on Genesis landing page and choses one music stream provider
User clicks on gns.io/bailando link
on Facebook artist post
User clicks on ad, comes back to iTunes
and purchase the song
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Programmatic
• Display
• Mobile
• Video
Native
• Facebook Exchange (FBX)• Facebook Native
& Mobile ads• Multi-channel Native
Search
• Paid Search Google, Yahoo, Bing, etc.
IOS Retargeting
• Only company, in the world, that can do this.
Gravity4 Marketing Cloud
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The World’s First Marketing OS for Music
Native
Video
Desire Action
Interest
Programmatic
DELIVERY PLATFORM
DMPPERSONABUILDER
Search
USERTARGETING
Awareness
THEGENESISFOR LABELS