Download - Why your business needs a mobile strategy
Why your business needsa mobile strategy
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Which brands / flavours ?
Blackberry
iPhone/…
Android
Calling is only one of the multiple activities (only 3% do only calls)
Downloads “application”
Activate wifi (50%)
Use the mobile internet (14% weekly access, 7% daily access)
Smartphones users :
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Mobile « app » market data
The Apple eco-system
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Applications
BooksiPhone – iPod touch
iTunes Store
Music iPod
iPad
On July 11, 2008 the store opened. 10 millions app downloaded the first week end.6 months later : 500 millions app downloaded.9 months after opening : 1 billion apps downloaded…
The app stores dynamic
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itunes app store iPhone – iPod touch
Androïd Market
14% of mobile subscribers have downloaded an app in the last 30 days
Average number of apps: Smartphone: 22
- BlackBerry: 10- iPhone: 37- Android: 22- Palm: 14- Windows Mobile: 13
And Nokia, Palm, Windows, ….
2. (Some) Mobile apps for today’s user
Starwood Preferred Guests (Customer support)
SiXT
Mercedes mbrace
Viper Smart Start
Take me to my car !
AAA Roadside
AXAdent
3. (Some) MOBILE APPLICATIONS for the energy savers
Oxxio (NL)
Solar Checker
British Gas
4. Mobile apps for Telecom users
My 02 (Telefonica UK) - Vodafone
An iPhone application with:
• Live TV
• Timeshifting
• Twitter overlay
• Electronic Program Guide (EPG)
• Buy functionality
• ‘Share” functionality
2. (Some) Mobile apps for Retail …
Ikea
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Scannez, comparez les prix et économisez !
Cette application vous permet, à l'aide de l'appareil photo de votre iPhone, de scanner les codes barres présents sur les emballages de produits de grande consommation. Vous pourrez comparer en un clin d'oeil les prix pratiqués par les marchands du web.
Voucher Cloud (UK)
Voucher Cloud (UK)
Cheap Gas !
Thousandsof Brands …
SHOP STYLE
Jump to online store (web) for partner store
The future… ?
The future of Screens … in 2014…
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