© Fresh Idea Factory BV 2015
CONSUMER HEALTH CARECONSUMER HEALTHCARECONSUMER HEALTHCARECONSUMERS want more HEALTH and less CARE
© Fresh Idea Factory BV 2015
PREVENTION & HEALTHY LIFESTYLE
H e a l t h y I n n o v a ti o n s !
© Ffresh Idea Factory Bv 2015
Obli - A healthy lifestyle leads to self-reliance
© Fresh Idea Factory BV 2015
© Fresh Idea Factory BV 2015
Obli is all about persuasion and health
BJ Fogg. Stanford University
internet of things
changing behavior
improving compliance
© Fresh Idea Factory BV 2015
How does it work?
Active stimulation and remembering by colours and sounds
Measuring and registration of total fluid intake
Direct feedback
Online app to monitor fluid intake and change personal settings
Data integration with third party health platforms
Mobile app for active patients and offline monitoring and
support (under construction)
© Fresh Idea Factory BV 2015
2012: Initial development (Germany)
2013-2015: RCT-study; p<0,009
Average increase of 65%
Stabile and scalable production (NL)
Implemented in the care and consumer market
Business case in the Netherlands: savings of 45 M
euro through avoiding hospital admissions
Strategy on professional care and reimbursement
Validated, produced, available in the market place
© Fresh Idea Factory BV 2015
The medical evidence for good hydration shows that it can assist in preventing or treating ailments
(Source: NHS, National Patient Safety Agency)
pressure ulcers
constipation
urinary infections and incontinence
kidney stones
acute kidney failure
heart failure
low blood pressure
diabetes (management of)
cognitive impairment
dizziness and confusion leading to falls
For whom is hydration extra important?
What’s the status?
Well defined customer need
Unique, validated and highly effective solution
Technical solid device and scalable production
Implemented in care organizations and
resellers (NL, B, D)
450 units in the market (NL, B, D, UK)
Projects in initial stages in digital services, care
homes, NHS
Now entering new markets
© Fresh Idea Factory BV 2015
CONSUMERS want more HEALTH and less CARE
© Fresh Idea Factory BV 2015
Dedicated internet marketing and customer support structure
© Fresh Idea Factory BV 2015
Dedicated internet marketing
From brand awareness to acquisition,
we can engage with our customers at all stages
of their online journeys to create campaigns
that against our goals
multichannel
hybrid: also involving care professionals
informal caregivers as important group
SEEING IS BELIEVING !
AWARENESS
INTEREST
ENGAGEMENT
ACTION
PURC
HASE
FU
NN
EL
Monthly Forecast of campaign performance based on industry standard
and agreed budget
Unique visitors 18 000
Conversion Rate 2,0%
# Sales 360
Average order value 89
Total sales Value £32,040
© Fresh Idea Factory BV 2015
Strategic partnership in the European consumer and care markets
Licensees of product and monitoring services
Investment in scaling up production, marketing, sales &service
What do we seek?
What do we offer?Strategic cooperation
Internet marketing support
Optimal online support and service of customers
Monitoring services, adding value to care path ways
Equity
© Ffresh Idea Factory Bv 2015
Wil PhilipsenFresh Idea Factory BV
[email protected] 81 909 845
Trevor HudsonHydrationCentre
[email protected] 3355 68 33
Thank you very much for your attention
© Fresh Idea Factory BV 2015
CHEERS!
