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2013 Campaign Report: Aug 1 – Dec. 9 Client: Wine Cellar Zone Campaign: All You Need Is Wine Date Prepared: December 11, 2013 Prepared By: A. Page
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• Increase Wine Cellar Zone’s online presence
• Increase email database
• Increase Facebook Likes & Twitter Followers
Campaign Goals
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Creative
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Campaign Statistics
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• 140,169 visitors (total response)
• 8,864 purl visitors (PURL response)
• 92,499 share (social response)
• 38,806 other (email/direct response)
• 19,373 Opt-ins 13.82%
• 7,598 Shares 39.22%
Results Notes
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Google Audience (www.allyouneediswine.smc2.net)
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• Google indicates 79,289 visits
• 45,143 unique visitors
• 56.93% new visitors
• 3,088,355 page views
• 38.95 pages / visit
Google Results (www.allyouneediswine.smc2.net)
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Google Audience (winecellarzone.com)
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• Google indicates 606 visits
• 493 unique visitors
• 80.69% new visitors
• 1,042 page views
• 1.72 pages / visit
Google Results (winecellarzone.com)
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Location (www.allyouneediswine.smc2.net)
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Location (winecellarzone.com)
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Email Date Sent Opened Opened % Click Click %
Wine Contest Intro 8/7/2013 33,389 1,339 4.01% n/a* n/a*
Email #2 9/12/2013 39,592 2,513 6.35% 801 31.87%
Email #3 10/17/2013 41,005 2,434 5.94% 634 26.05%
Email #4 11/12/2013 40,407 2,321 5.74% 820 35.33%
Last Chance 12/3/2013 47,590 3,153 6.63% 1,573 49.89%
Totals 201,983 11,760 5.73% 3,828 35.79%
*Click tracking glitch. Unable to accurately track click stats for the intro email
Wine Cellar Zone Email Statistics
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Email Date Sent Opened Opened % Click Click %
Wine Contest Intro 8/7/2013 234,020 30,570 13.06% n/a* n/a*
Email #2 9/14/2013 225,396 21,497 9.54% 2,063 9.59%
Email #3 10/19/2013 220,512 16,257 7.37% 1,085 6.67%
Email #4 11/22/2013 219,897 15,625 7.11% 1,353 8.66%
Last Chance 12/2/2013 220,077 11,464 5.21% 996 8.69%
Totals 1,119,902 95,413 8.46% 5,497 8.40%
*Click tracking glitch. Unable to accurately track click stats for the intro email
Ladies Deal Zone Email Statistics
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Google Pageviews (www.allyouneediswine.smc2.net)
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Traffic Results
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Sharing Vehicles
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Facebook Likes (New: 2669)
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Twitter Followers (New: 340)
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Raven5 Metrics Raven5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 3,089,397 - $92,681.01 Website visits – 79,895 - $119,842.50 Time on site – n/a - $0.00 Email opens – 107,173 - $32,151.90 Email clicks – 9,325 - $13,987.50 Email opt in – 19,373 - $116,238.00 Social impression – 2,057,823 - $20,578.23 Social Twitter – 340 - $1,020.00 Social Facebook – 2,669 - $9,821.92 Total Value $ 406,321.06
Website views $0.03, visit $1.50, time on site 2 minutes $3.00 / Email - open $0.30, click $1.50, opt in $6.00 / Social - impression $0.01, Twitter follower $3.00, Facebook LIKE $3.68, Coupons Activated $1
Metrics
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