Win Listings
and Convert Buyers with Facebook
(Part 3)
Burke Smith – Career Highlights
• Chief Communications Officer at HSA Home Warranty
• Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty
• Licensed California Broker & Real Estate Coach/Consultant/Trainer
• Personally responsible for over 1000 closed real estate transactions
• Featured on CNN & in the New York Times
• Nominated twp years in a row for Inman Innovator of the Year
Clients have closed over $25 billion in residential real estate!
• Graduate from UW-Madison
• Marketing and Logistics at WSDC
• Marketing and Promotions at ESPN Radio
• Social Media Intern at Monona Terrace
• IT and Social Media Consultant at American Family Insurance
• Social Media Specialist at HSA
Phone: 608-798-6001 ext. 6410
Email: [email protected]
Contact:
Hi!
Brian Geick – Career Highlights
Live Tweet
Follow Us
HSA Social Media Resources
IE Users
• Webinar Recordings
• Slides
• Facebook Tutorials
• Checklist
• Quick Help Videos
Social Media Resources
Recap
• Pages vs Profiles vs Groups
• Creating a Page
• Invite Friends & Share Your Page
• Basic Recommendations
• New Posting Features
– Highlight, Pin, Milestones
Recap
• Recommendations
• Exporting & Inviting Email Contacts
• Custom Facebook URL
• Adding Apps To Your Page
• New Posting Features
– Highlight, Pin, Milestones
One Decade Ago
Refusal to Adapt
Results in a Failure
to Thrive
• Location Targeted Posts
• Language Targeted Posts
Facebook Update
• Age
• Education (high school, schools attended, education level)
• Gender
• Interests
• Relationship status
• Language
• Workplace
• Location (country, state, city)
Facebook Updates
• Instant Insights
Facebook Updates
Facebook Updates
• Notifications on the go
• Order
• Picture (111 x 74)
• Name
• Uninstall
Customizing Tabs
(111 px)
(74 p
x)
Adding Your Website
• 1 Application & 1 Line of Code
Copy and Paste the following code:
<script>
location.href =
"http://www.YOURWEBSITE.com"
</script>
Adding Your Website
QR Codes
• http://qrcode.kaywa.com/
• http://www.qrstuff.com/
• http://goqr.me/
=
QR Codes
• Billboards on highways
• On your website
– Exception: When QR code is your contact info
• Sending a QR code by email
• Non-mobile friendly sites
• Areas that don’t get reception (subways)
How Not to Use QR Codes
facebook.com/HSAHomeWarranty
text like HSAHomeWarranty to 32665
Text to Like
Text to Like
Text to Like
Text to Like
text like YourPageName to 32665
facebook.com/YourPageName
Monitoring Your Presence
Monitoring Your Presence
• Master Agent Facebook Report
HSA Master Agents
• Facebook Signage
HSA Master Agents
Review
Customizing Tabs
Text To Like
Monitoring Social Presence
Add Your Website
QR Codes
Targeting Posts
Win Prizes
Post on our page and be entered into
our monthly fan drawing
