Download - Winning with content, the NCAA redesign story - UX Strategy Summit

WINNING WITH CONTENT

the NCAA.com redesign story

Klemens [email protected] | @kwengert1

mailto:[email protected]


ON THE SHOULDERS OF GIANTS


Klemens [email protected] | @kwengert1 photo by mr.TinDC flickr

BUT FIRST, A WORD FROM LEGAL



AGENDA

• Definition of UX Strategy

• The NCAA Example & Solution

• Accelerating the Innovation of Your Team

• Key Take Aways

• Q+A



UX STRATEGY?A Process of Aligning the User Experience to the

Business Strategy



SMART BUSINESS GOALS• Simple

• Measurable

• Attainable

• Relevant

• Tim Bound



SEASONS

CHAMPIONSHIPSDIVISIONS


FLEXIBILITY


SOLVE FOR



150x300

300x300 300x600 300x900

600x600 600x900

900x1200

900x900

150x150

TILE SIZES



LAYOUT SAMPLES


ACCELERATEINNOVATION




WHY IS THIS IMPORTANT?



KEY TAKE AWAYThink content first to future proof

Modular content increases team velocity Control the system not the usage



THANK YOU




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