11:06Montag, 08. Dezember 2014
TransformationFrom People serving Structures to Networks serving People
Harald LeitenmüllerCTO
Microsoft Österreich
With People
Wisdom of the crowd
Preventive
Autonomous
Transreality
Network
Integrated
Pretime
Cloud Transformation Agenda• Introducing Microsoft’s company strategy
• Cloud Economics: Why we bet the company on this paradigm
• Cloud Economics: What we daily do to be amongthe leaders in this transformation
• Cloud forms (public, private, hybrid, community)
• Cloud products - examples
• Cloud and business model innovation
• Cloud and personal implications (IT department, learning organization, labor market ... )
• Cloud Security – What cloud providers do differently than IT departments, EU cloud memo
• Cloud and multi jurisdictional compliancy(processes, how to, ..)
• Digital transformation of society and digital transformation of economy
• Cloud and EU digital single market
• Implications of the technology transformation tonational economic policy, job market
• Is the cloud a Gartner hype cycle? What is next?
• Procurement, TCO, switching costs, opex/capex, grants
• The competition of the different IT business models
• Cloud providers - competitive landscape
• Consumer cloud services vs. Commercial cloud services
• Cloud and Research & education
• Cloud vs. HPC computing - commonalities and differences
• Cloud and the role of open source SW, Open HW
• Program interoperability und data portability
• Entering the era of data awareness:• The 4 (partly conflicting) roles of governments with regards to
data
• Data as value: extensions of ecosystems
• Cloud, big data und machine learning, data policy languages• Data as a to be protected good
• Data protection – status and possible evolution
• Data classification, risk management, application portfolio
• Snowden and the implications for the digital economy andsociety, as well as national and international politics
90.000+ 190 Länder Diversity Community
HaraldLeitenmüller
The resulting explosion of data and discoveryis changing our world.
HaraldLeitenmüller
Cloud First Mobile First
Flavors of cloud economics
• Economies of scale• Supply chain
• Energy, people, hw, time2order• Demand aggregation
• Randomness, time-of-day, industry variability, uncertain growth pattern
• Multi-tenancy• Fixed dev cost vs. #cust, server util
• Market entry cost• Spot pricing• First mover advantage• Price elasticity (batch vs. real-time)• Big Data, Machine Learning
• Beginning of lifecycle vs. legacy• SMB and consumers will lead change• Enterprise IT follow• Horizontal or vertical cloud• Global demand drives cloud scale• “search” scale• Minimum DC size• Riding the cost curve
Economies of sale
Private Cloud, Public Cloud, Hybrid Cloud
ClassicIT Arch
Public Cloud
ClientServer ?Data
Center
ModernDC
PrivateCloud
PublicCloud
PubCHVS
PubCSectorial
1995 2000 2005 2010 2020
Evolutionary Paradigm
Beginning of Lifecycle
Hybrid Cloud
Private CloudStill CAPEX neededCapacity constraintsLonger DC lifecyclesHigher cost / serverLower UtilizationOften heterogeneous
Public CloudInitial focus HighVolumeScenariosEvolving to cover Sectorial ScenariosComprehensive telemetry (improvement)Lower cost / serverShorter DC lifecyclesNetwork effects & higher utilization
Hybrid CloudIaaS: Move your VMPaaS: + hybrid cloud apps optionSaaS: Co-existence via configuration
Datacenter evolution
Server
Capacity
20 year Technology
30m$ / MW
2.0+ PUE
Colocation
Generation 1
DensityRack
Density & Deployment
Minimized Resource Impact
1.4 – 1.6 PUE
Generation 2
201220091989-2005 2007
Containment
1.2 – 1.5 PUE
Containers, PODs
Scalability & Sustainability
Air & Water Economization
Differentiated SLAs
Generation 3
Modular
1.12 – 1.20 PUE
ITPACs & Colocations
Reduced Carbon
Faster Time-to-Market
Outside Air Cooled
3-5m$ / MW
Generation 4
Hyper Scale
1.07 – 1.19 PUE
Integrated System
Resilient Software
Common Infrastructure
Operational Simplicity
Flexible & Scalable
Generation 5
Future
HaraldLeitenmüllerNew World of Work
Mobile
Result Oriented
Own Authority
Trust
Flexible
Work/Family Life Balance
New World of Work
People
Places
Technology
Trends
Social
Collaborative
Consumption
Sharing
Economy,
Values,
Sustainability
…Demography
Knowledge
Economy
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http://rawforbeauty.com/blog/this-is-an-example-of-a-modern-day-family.html
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Think Exponentially
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Transformationongoing…
Thank You!
Harald Leitenmü[email protected]