Download - Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO
@JustinRBriggs
So…
I may speak fast, but I’ll upload slides.
#1 distilled.co.uk/blog#2 twitter.com/JustinRBriggs
How do I do better in Google?
Wordpress Can Handle Most SEO
(the mechanics at least)
But SEO Is a Bit More Complicated
What Do You Need To Know?
Passing Link Value
Source: http://seomoz.org
Passing Link Value
Source: http://www.mattcutts.com/blog/pagerank-sculpting/
Anchor Text
Source: http://seomoz.org
Keyword Research
Source: http://seomoz.org
Source: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
Fundamentals
Source: http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid
The Mechanics
Themes
Permalinks“Just like Danny Devito, URLs should be short, relevant and easy to remember.” - Danny Dover
SEO Plugins
All-in-One SEO: http://bit.ly/SFGb
Headspace: http://bit.ly/SRYzq
Robots Meta: http://bit.ly/DT0l
Yoast Wordpress SEO Plugin:http://bit.ly/axBnIbIn Beta
Titles
Job Search Made Simple| Simply Hired
Simply Hired | Job Search Made Simple
Job Search Made Simple
Job Search, Jobs, Find Jobs, Career Search
Simply Hired
Home
Bett
er
Worse
Meta Descriptions
This acts as ad copy.
Meta Keywords
http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/
"we don't use this information at all"
Duplicate Content
Source: http://www.elliance.com/
Internal Linking
• Related post plugins• Linking inside posts• Use sidebar, footer, and
menu.
Robots.txt
Source: http://bit.ly/6R9uF0
•Blocks crawl•URLs can still index•Can acquire PageRank
HTML & XML Sitemaps• Google XML Sitemaps Plugin:
http://bit.ly/Pl74T• Submit to search engines
• Create HTML Sitemaps
301 Redirects
Source: http://bit.ly/ffhgGR
Redirection Plugin: http://bit.ly/sQsa
For:• Moving content• Change URLs• Links to wrong URL
Result:• Pass link value• Some decay
Security
Keep your site updated!
Tips from Cutts:http://bit.ly/SPudd
Hardening WordPresshttp://bit.ly/NQox
Speed• 18 Useful Tricks - http://bit.ly/MCcxm• WP Super Cache - http://bit.ly/2JRmag• W3 Total Cache - http://bit.ly/13GVNl• Google Page Speed - http://bit.ly/MjqPU
Stop Spam
Install Akismet: http://akismet.com/
The Non-Mechanics
You Need Content
• Unique• Relevant• Interesting• Useful
Great Content
Google Instant (Everyone Else)
The same conversations!
Break the Noise
OKCupid Inspired Heatmap!
Mormon SEO
Instead of repeating story,
add value.
Earned links from 48 domains.
Good, even great, content alone means nothing.
Link building is about relationship building.
Link Building 101
1. Create great content2. Build relationships3. Link out4. Do outreach5. Use social media
Social Media
Zemanta
Guest Blogging
Resources• WP Codex SEO Guide:
http://bit.ly/DDo5n• Yoast SEO Guide: http://bit.ly/VMQg• SEOmoz SEO Guide:
http://bit.ly/c3SZJ6
Thanks!
Justin Briggs
Twitter:@[email protected]
http://distilledconsulting.comhttp://distilled.co.uk