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Zo maakt uuw websitesuccesvol
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PROGRAMMAGroeiende belang van internet marketing
Internetmarketing is 95% voorbereiding
Criteria van een goede website
En nu gaan we communiceren
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PROGRAMMAGroeiende belang van internet marketing
Internetmarketing is 95% voorbereiding
Criteria van een goede website
En nu gaan we communiceren
![Page 6: Workshop 28-3-2013: Zo maakt u uw website succesvol](https://reader038.vdocuments.net/reader038/viewer/2022110309/558bca44d8b42a9b638b457a/html5/thumbnails/6.jpg)
2,5
31
31
51,56
7
8
Global Media consumption: average hours per week
0
10
20
30
40
50
60
70
80
90
100
1900 1960 1980 2000 2020
1920 1940
Digital TV
Analogue radio
Cinema
OutdoorMobile
Digital radio
Games
Internet
Analogue TV
Bron: Microsoft
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De klant aande macht
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Klant kritischer tegenover reclame
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Communicatiewordt sociaal
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Kansenvoor
ondernemers
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Vraagt tijd enandere attitude
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Uw website in 2013
tekst
= uw virtuele winkel
= een middel om bestaande klanten te behouden en om nieuwe klanten te werven
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PROGRAMMAGroeiende belang van internet marketing
Internetmarketing is 95% voorbereiding
Criteria van een goede website
En nu gaan we communiceren
![Page 15: Workshop 28-3-2013: Zo maakt u uw website succesvol](https://reader038.vdocuments.net/reader038/viewer/2022110309/558bca44d8b42a9b638b457a/html5/thumbnails/15.jpg)
Internetmarketing= teamwork
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MARKETEER
WEBBOUWER (IT)
AFWERKING & GOOGLE-OPTIMALISATIE
COPYWRITER
FOTOGRAAF
WEBBOUWER (DESIGN)
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MARKETEER
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Uw bedrijf
KlantenProductenDiensten
Organisatie Doel
Website
Database
E-mailmarketing
Social Media
Internetprojectvoor bedrijven
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MARKETEER
WEBBOUWER (IT)
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MARKETEER
WEBBOUWER (IT)
WEBBOUWER (DESIGN)
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MARKETEER
WEBBOUWER (IT)
COPYWRITER
WEBBOUWER (DESIGN)
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MARKETEER
WEBBOUWER (IT)
COPYWRITER
FOTOGRAAF
WEBBOUWER (DESIGN)
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MARKETEER
WEBBOUWER (IT)
AFWERKING & GOOGLE-OPTIMALISATIE
COPYWRITER
FOTOGRAAF
WEBBOUWER (DESIGN)
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PROGRAMMAGroeiende belang van internet marketing
Internetmarketing is 95% voorbereiding
Criteria van een goede website
En nu gaan we communiceren
![Page 28: Workshop 28-3-2013: Zo maakt u uw website succesvol](https://reader038.vdocuments.net/reader038/viewer/2022110309/558bca44d8b42a9b638b457a/html5/thumbnails/28.jpg)
Beheer zelfuw website
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Maak uw websiteGooglevriendelijk
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MAAK EEN HTML WEBSITE
SEO-VRIENDELIJK CMS
REGELMATIG UPDATEN
UNIEKE CONTENT
GEBRUIK SOCIAL MEDIA SITES
VERZAMEL LINKS
DOWNLOADBARE DOCUMENTEN
GOED GEBRUIK VAN DE JUISTE ZOEKWOORDEN
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MAAK EEN HTML WEBSITE
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MAAK EEN HTML WEBSITE
SEO-VRIENDELIJK CMS
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SEO meta-titleSEO meta-description
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MAAK EEN HTML WEBSITE
SEO-VRIENDELIJK CMS
GOED GEBRUIK VAN DE JUISTE ZOEKWOORDEN
![Page 47: Workshop 28-3-2013: Zo maakt u uw website succesvol](https://reader038.vdocuments.net/reader038/viewer/2022110309/558bca44d8b42a9b638b457a/html5/thumbnails/47.jpg)
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MAAK EEN HTML WEBSITE
SEO-VRIENDELIJK CMS
GOED GEBRUIK VAN DE JUISTE ZOEKWOORDEN
➡ IN META TITLES
➡ IN META DESCRIPTIONS
➡ IN HEADINGS H1 - H6
➡ IN TEKSTEN
➡ IN BESTANDSNAMEN VAN AFBEELDINGEN
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SEO meta-titleSEO meta-description
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MAAK EEN HTML WEBSITE
SEO-VRIENDELIJK CMS
REGELMATIG UPDATEN
GOED GEBRUIK VAN DE JUISTE ZOEKWOORDEN
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TIPS & TRICSNIEUWE PRODUCTEN NIEUWS
DYNAMISCHE WEBSITEMaak van uw website een informatiebron
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NIEUWAANBOD
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NIEUWS
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TIPS
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NIEUWS
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TIPS
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NIEUWECOLLECTIES
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NIEUWS
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TIPS
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MAAK EEN HTML WEBSITE
SEO-VRIENDELIJK CMS
REGELMATIG UPDATEN
UNIEKE CONTENT
GOED GEBRUIK VAN DE JUISTE ZOEKWOORDEN
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MAAK EEN HTML WEBSITE
SEO-VRIENDELIJK CMS
REGELMATIG UPDATEN
UNIEKE CONTENT
GEBRUIK SOCIAL MEDIA SITES
GOED GEBRUIK VAN DE JUISTE ZOEKWOORDEN
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Linkedin profiel
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Facebookbedrijfspagina
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Link naar website
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MAAK EEN HTML WEBSITE
SEO-VRIENDELIJK CMS
REGELMATIG UPDATEN
UNIEKE CONTENT
GEBRUIKS SOCIAL MEDIA SITES
VERZAMEL LINKS
GOED GEBRUIK VAN DE JUISTE ZOEKWOORDEN
![Page 73: Workshop 28-3-2013: Zo maakt u uw website succesvol](https://reader038.vdocuments.net/reader038/viewer/2022110309/558bca44d8b42a9b638b457a/html5/thumbnails/73.jpg)
Interne linksbinnen uw website
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Externe linksnaar uw website
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MAAK EEN HTML WEBSITE
SEO-VRIENDELIJK CMS
REGELMATIG UPDATEN
UNIEKE CONTENT
GEBRUIKS SOCIAL MEDIA SITES
VERZAMEL LINKS
DOWNLOADBARE DOCUMENTEN
GOED GEBRUIK VAN DE JUISTE ZOEKWOORDEN
![Page 76: Workshop 28-3-2013: Zo maakt u uw website succesvol](https://reader038.vdocuments.net/reader038/viewer/2022110309/558bca44d8b42a9b638b457a/html5/thumbnails/76.jpg)
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Google AnalyticsMeten is weten
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Maak uw websiteklantvriendelijk
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EERST ARCHITECTUUR, DAN DESIGN
ZORG VOOR INTUITIEVE NAVIGATIE
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TIP 1Segmenteer
uw producten
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EERST ARCHITECTUUR, DAN DESIGN
ZORG VOOR INTUITIEVE NAVIGATIE
➡ MAAK LOGISCHE PRODUCTPIJLERS
➡ BEPAAL HET BELANG VAN ELKE PRODUCTPIJLER
➡ GEBRUIK LOGISCHE BENAMINGEN
➡ OPGELET MET NIET-COMPLEMENTAIRE PRODUCTEN
➡ WEES CONSISTENT
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TIP 2Communiceer uw sterkten
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EERST ARCHITECTUUR, DAN DESIGN
ZORG VOOR INTUITIEVE NAVIGATIE
RESPECTEER DE VERKEERSREGELS
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EERST ARCHITECTUUR, DAN DESIGN
RESPECTEER DE VERKEERSREGELS
ZORG VOOR INTUITIEVE NAVIGATIE
DOE DE 5 SECONDEN TEST
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5”
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5”
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5”
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5”
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Maak uw website doelgericht
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CALL-TO-ACTIONS
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AANVRAGEN VAN EEN OFFERTE
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AANVRAGEN VAN EEN OFFERTE
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SCHRIJF IN OP DE NIEUWSBRIEF
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KOOP ONZE WIJN
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Maak een mobiele
website
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Zet uw websitein lijn metuw imago
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PROGRAMMAGroeiende belang van internet marketing
Internetmarketing is 95% voorbereiding
Criteria van een goede website
En nu gaan we communiceren
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WEBSITE
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WAT HEBBEN WE NODIG?Een database
Een e-mailplatform
Een social media bedrijfspagina
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De start is een gesegmenteerde
database
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Ik heb 5 klanten, werk alleen, ken
alles uit het hoofd en communiceer
niet.
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- klanten uit West-Vlaanderen
- franstalige klanten
- prospecten
- klanten die al 2 jaar niet meer kopen
- die meer dan 3 keer per jaar kopen
- die fan zijn van merk x
- van vertegenwoordiger x
- ...
Geef mij alle data van:
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E-mailadres
Naam, voornaam
Adresgegevens
Beroepsactiviteit
Interesses
Taal
Merken
Leeftijd
...
DE START IS UW DATABANK
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E-MAILMARKETING
RELEVANTE INHOUD
GERICHT DOEL
JUISTE DOELGROEP
RESULTAAT
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18
E-mailing
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18
E-nieuwsbrief
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Lange termijn
visie
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18
Meet,analyseeren volg op
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Communiceren via social media
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Lange termijn
visie
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Facebook in België:4,5 mio leden
62% online gebruikers
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Facebook is een luistermedium
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Facebook is een communicatiemedium
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Geenreclamemedium
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Bezint eer ge begint
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1. Bepaal op voorhand uw Social Media strategie
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PLANNING &IMPLEMENTATIE
BEDRIJF PRODUCTENDIENSTEN
HUMORPOLL
ENQUÊTEWEDSTRIJD
HELP MIJN REGIO
ANDEREWEBSITES
UIT DE MEDIAEVENTS
TIPS & ADVIES
UPDATESWEBSITE
VACATURES
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2. Praat over dingen die interessant kunnen zijn
van uw gesprekspartner
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3. Maak van uw website een informatiebron
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4. Stimuleer interactie naar uw bedrijf
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Blijf zelf op de hoogte
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Volg blogs via RSS
Haal inspiratie voor uw Facebook-communicatie
uit andere media
Stel Google-Alerts in
Lees dagbladen
Lees magazines of vakbladen
Abonneer u op e-nieuwsbrieven
Volg mensen, merken of bedrijven via sociale media
Kijk naar relevante TV-programma’s
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Sinterklaas
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Linknaar de website
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Tips
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Linknaar de website
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Een actie
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Een actie
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Porsche Carrera Motorsop YouTube
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Porscheop YouTube
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Porsche Carrera Motorsop YouTube
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Porsche Carrera Motors op Facebook
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Link naar website
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MOND-AAN-MOND
PR & NETWORKINGUw bedrijfE-MAILING
WEBSITE RECLAME
Communicatie
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MOND-AAN-MOND
PR & NETWORKINGUw bedrijfE-MAILING
WEBSITE RECLAME
Communicatie
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Wat brengt de toekomst?
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De jongeren zijn onze klantenvan morgen
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The futureis now
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The futureis now
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STEP by STEP
1. Beoordeel kritisch uw website
2. Segmenteer uw database
3. Bekijk de mogelijkheden van e-mailmarketing
4. Bekijk de mogelijkheden van social media
5. Maak uw bedrijf de moeite waard om te volgen