SDSVP’s Mission
“Empower individuals and organizations
to accelerate positive social change
in San Diego.”
Major Programs:
– Competitive process for selecting Investees
– Partner Teams for our six Investees
– Resource Teams for nonprofits seeking assistance
– Programs to educate philanthropists
– Advance San Diego fast pitch competition
4
Background on SDSVP
Background on SDSVP
• 26 Investees since 2001, giving more than $2.2 million in cash and 100,000 volunteer hours
• Currently126 Partners giving time to nonprofits in the community
• Emphasis on improving the organizational strength (i.e., capacity) of local nonprofits
Overview of
Advance San Diego
• Program began in 2012
• Program Goals:
– Increase fundraising capacity of local
organizations
– Create a platform for nonprofits to tell their
stories
– Opportunity to grant unrestricted funding
Let’s Get to Know Each Other!
1. San Diego born and raised.
2. Reality TV is my guilty pleasure.
3. I am a total bookworm.
4. Surfer dudes and dudettes!
5. If I could drink wine during the day, I would!
6. In another life, I would be a rock star.
7. I’m on Facebook more than I’d like to admit.
8. Cycling is next to godliness.
9. Food, glorious food!
10. I’ve been known to binge-watch on Netflix.
11. I live to travel.
12. I’m an adrenaline junkie!
Let’s Get to Know Each Other!
Goal: Balance 10 nails on the head of 1 nail No strings, glue, or other items 10 balanced nails may not touch the wooden block
Let’s Get to Know Each Other!
It is not as hard as it seems to balance many ideas on a single point
…
You can make a pitch that conveys
a lot in a short moment
Presentation Rules
• One presenter may appear on stage to make the
presentation. The presenter must be the Executive
Director/ CEO.
• Props are allowed if they can easily be brought on and
removed from stage by the presenter. Additional people
and animals are not allowed to be included in the
presentation.
• No visuals (other than the aforementioned small props)
may be used in the presentation.
Presentation Rules
• Audio may be used if it relates to the mission of the
organization (e.g. orchestra music for a pitch about
an orchestral group). All audio must be approved
by SDSVP in advance.
• A lavalier microphone will be provided.
• The presentation must be delivered from memory.
Notes, cue cards, and teleprompters are not
permitted.
Presentation Rules
• Time limit: 3 minutes (180 seconds)
• Timer will flash a warning card when there are 30
seconds left.
• At the 3 minute mark, a bell will chime.
• If the presenter speaks past this time limit, he/she
will be disqualified.
Judging Criteria
IMPACT
• Is there potential for impact on the sector,
community and/or focus area?
• Can leverage be created through replication or
expansion of the model?
PRESENTATION
• Does the pitch clearly communicate the impact of
the program/ organization?
Judging Criteria
WOW! Factor
• Is there something different about the way the
program is implemented that leaves a positive
impression?
• Does the pitch leave you wanting to learn more?
• What is the “gut feeling” of the judge about the
organization/ program?
Awards
Military and their Families
1st Prize: $15,000
2nd Prize: $10,000
STEM
1st Prize: $15,000
2nd Prize: $10,000
Youth and the Arts
1st Prize: $10,000
2nd Prize: $7,500
3rd Prize: $5,000
Other Event Details
• What to Wear
– Men – Sport Coat / Tie or Suit
– Women – Business Professional
– Unless…..your pitch warrants something different!
• Dress Rehearsal On Oct 8th (approx. 2pm)
• Networking Before and After Event – Be Prepared
– Table provided in Lobby – Staff with a volunteer
– Consider having a Square to take donations
– Create CrowdRise campaign – details coming soon!
• Program Guide
– Logo should be high-resolution (printable)
– Written description of organization
Other Event Details
Other Event Details
• Non-Profit Finalists get 2 Free Tickets
• Early bird pricing through September 17!
– Includes Dinner and Beverages
– General Admission: $55 ($75 after 9/17)
– VIP (includes valet parking and premium seating): $100
($125 after 9/17)
– Buy tickets at www.sdsvp.org
• Event will likely sell out. Be sure to:
– Invite your Board and other Constituents (donors,
volunteers, employees, etc.)
Other Event Details
Mentor Overview
“Being a mentor for Advance San Diego was a fantastic
opportunity to meet and collaborate with the brightest
minds and organizations creating positive social change
in San Diego. Joining a non-profit for a portion of their
journey was not only personally fulfilling but also a
tremendous learning experience.”
Bhairvee Shavdia
Associate Director for Social Innovation
Zahn Innovation Center, SDSU
Mentor Overview
• About the Mentors
– Highly-qualified professionals from diverse backgrounds
(consultants, business owners, communications, law,
marketing)
– Dedicating their time
– Mentor suggested contribution
• Role of the Mentor
– Help develop and refine pitch
– Advise on what resonates
– Meet, practice and video (At least two meetings)
– Support and champion the organization!
Mentor Overview
• Next Steps
– Create the “skeleton”, or outline of the pitch, in this
Workshop
– Coordinate calendars for your next meeting
– Attend workshop on 8/26
– Coach the organization after 8/26 workshop for the
semi-final event
• Reflect back to them what works and what doesn’t
• What is the most compelling part?
• Where do you wish you could know more?
Mentor Overview
Other Mentor Considerations
• Some ASD mentors couldn’t make this event but will be paired
with you after today.
• Organizations with budgets of less than $200K have two
mentors
• Ok to seek outside mentoring from colleagues / associates
• Have a Mentor Issue? Contact Kristina- [email protected]
– If you can’t connect with your mentor
– It’s just not working out
– Any other issue
Building Your Pitch
The Anatomy of a Pitch
1. The Opener (Grab their attention)
2. The Baseline (Problem & Solution)
3. The Good Stuff (Strategic embellishments)
4. The Closer (Make your ask)
Building Your Pitch
A pitch is just … a GOOD STORY!
Three simple tools:
1. The Rose (the feeling)
2. Basic Value Statement (what you say)
3. How You Say It
Building Your Pitch
The Rose
People rarely remember what you said; they
remember how you made them feel.
The rose smells sweetest just before full
bloom. Create the feeling of moment for your
audience.
Building Your Pitch
Basic Value Statements
• Who you are?
• What do you do?
• Why do you do it?
• How do you do it?
• Who have you done it for?
• What makes you different?
• Why should I support you?
Courtesy of Professor Jennifer Aaker; http://faculty‐gsb.stanford.edu/aaker/
Building Your Pitch
How You Say It
• REAL. Authentic. Human. Personal.
• ENTHRALLING. Powerful storytelling.
• DEFINED. Evidence. Metrics.
Building Your Pitch
REAL
• How did your organization get started?
• What was the inspiration?
• When was the moment the “magic” hit for
you?
• Why does this matter to you?
• Share the story of a person whose life has
been changed by your organization.
Building Your Pitch
ENTHRALLING
• What tidbits might help grab your audience’s
attention?
• What are some visual images of people, places, or
things that will evoke their imagination?
• Is there a big “a-ha” moment that you might use to
close your pitch?
Building Your Pitch
DEFINED
• How big is the problem you are solving? How can
you quantify the problem?
• What facts or metrics help demonstrate your
success?
• What other pieces of evidence might enhance your
story?
• What’s unique about your organization and the way
you do things?
Building Your Pitch
Be a Powerful Storyteller
Posture: Tall spine. Shoulders down & back.
Movement: Fix your feet in a comfortable stance.
Eyes: Connect with individuals.
Face: Love the story that you’re telling!
Prop: People remember props more than facts.
Video yourself to see what you’re doing!
Building Your Pitch
Common Mistakes
1. Trying to Tell Too Much
– If your draft is too long, don’t just talk faster!
– Ask your mentor and colleagues what resonated the most
with them and stick with that.
– Too many facts and figures make the most important ones
seem less important.
Building Your Pitch
Common Mistakes
2. Outcomes vs. Outputs
– Speak in Outcomes (subject of 8/26 workshop)
3. The Story Doesn’t Fit
– If you don’t have a personal story, find someone
who does and tell that one.
– Use a story that will *connect* and show
*passion*
Building the Skeleton Exercise
• Opener
• Stories (yours and others)
• Metrics
• What’s Unique
• The Ask
Up next... Panel Discussion and
Q&A
• Do you have a question for a past
Advance San Diego contestant?
• Please write it down on the index cards on
your table and submit it to Kristina during the
lunch break.
Panel Discussion and Q&A
Don Wells,
Just in Time
for Foster Youth
Trisha Gooch,
Second Chance
Elizabeth Schott, Accion
Brainstorming
• Learn more about each other: – What should mentors know about your
organization?
– What successes is the nonprofit most eager to
share about?
• Continue to work on the “skeleton”
• How do you want to work together?
• Plan for the future!
Next Steps – August
• Workshop II: Outputs vs. Outcomes Dr. Robert Penna, author of “The Nonprofit Outcomes Toolkit”
– August 26th, 9:00 am – 12:00 pm
– Cox Communications Building
• Mentor Sessions
– At your own convenience
Next Steps – September &
October
• Semi-final Live Pitch Event
– September 11th, 2:30-5:00 pm
– AMN Healthcare Auditorium
• Advance San Diego Final Event!
– 12 organizations advance to the Final Event
– October 8th, 5-9pm
– Museum of Contemporary Art in La Jolla
– Tickets on sale at www.sdsvp.org!
Allen McKay
Amar Shah*
Andrea Yoder Clark
Anne Benge
Betsy Jacobson
Bryce Kroha
Carrie Farrell
Christa Stahl
Cindi Phallen
Cynthia Howard
Dan Palmer
David Lang
Debora Demarest
Derek Swingley
Thank you to our mentors!
Don Duford
Don Wells
Elly Brown
Gidget Janz
Jack Scatizzi
Jen Hamilton *
Jennifer Kalker
Jeremy Sanders
Jerry Heavey
Jessica Green
Judy Simmons *
Karen Henken
Katherine Chapin
Keith Dunnell
Larry Hansen
Neil Cunningham
Parker Pike
Rachel Zahn
Renee Bryan
Renee Herrell
Renee Zau
Rusty Robinson
Scott Tritt*
Sherri Neasham*
Tina Zarpour
Virginia Aherin
Zackary Prag
Zoe Nielson
* Indicates SVP Partner
• Visit www.sdsvp.org for workshop materials.
• Tickets are on sale on our website now!
• Complete the post-workshop survey.
• Questions? Contact Kristina at
Thank you!