Download - World CP Day and IdeaScale
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World
Cerebral
Palsy Day
Robyn Cummins Innovation and World CP Day
Project Manager
Cerebral Palsy Alliance - Australia
August 2014
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1ST Wednesday in October each year
Wednesday October 1, 2014
‘Change My World in 1 Minute”
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WORLD CEREBRAL PALSY DAY
A Global awareness and innovation campaign
to change the lives of 17 million people with
cerebral palsy around the world
– and their families!
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1. IDEAS: July to end of October: People with CP post an idea for something that would change their lives. Can be in text or a video.
First Wednesday October (Oct 1 in 2014): World CP Day: A focus for events, celebrations and media attention.
November and December: Two global panels review all the ideas and shortlist three.
2. INVENT IT: January to June: Invent It competition to prototype one of the three shortlisted ideas. Winners announced in July. New cycle starts.
HOW IT WORKS
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WEBSITE
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Very easy to implement
User friendly
Good reporting
Section 508
Distributed admin - volunteer ‘taggers’
Assessment module
Good Knowledge Base
24 hour chat support!
IDEASCALE
INNOVATION HUB
Cerebral Palsy Alliance’s internal innovation platform: • launched 2012 • ‘practice’ site • high level staff of
engagement • online and offline >
applied to WCPD
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GLOBAL CAMPAIGN
Disability services Research institutions Parent groups Schools
Universities Children’s hospitals Practitioner networks Student networks
271+ organizations
47 countries Every continent
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WE MAKE IT EASY
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SOCIAL MEDIA
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RESULTS
IDEAS = 900
COMMENTS = 750
VOTES = 16,000
USERS = 5,800
FACEBOOK LIKES = > 5,000
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RESULTS
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INVENT IT
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Most Ideas: The organization whose clients, families, staff and friends post the most ideas will win $10,000.
Most Creative: Spot prizes of Apple iPads for people who post the most creative and innovative ideas.
People’s Choice Award: The person whose idea receives the most votes through October receives $500 People’s Choice Award.
2014 IDEAS: INCENTIVES
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Facebook Ads: to attract individuals who are not linked in to an organization.
Country Leaderboard: Singapore winners in 2012 and 2013.
Champions: talk it up on social media
Empathy: Start living it.
2014 IDEAS: PROMOTION
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START WITH: EMPATHY
http://mw2013.museumsandtheweb.com/
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GO OFFLINE
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Questions?
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Robyn Cummins Innovation and World CP Day
Project Manager
Cerebral Palsy Alliance Australia