TOP

(socially)

Twitter FollowersFacebook Fans

43 games

11 games

Broadcast windows will start 30 minutes before kickoff.

There will also be a 90-minute wrap-up show each night

during the tournament.

US TV NETWORKSBROADCASTING GAMES*

In 2010 during the final match, tweets reaching a high of

3200+ tweets per second and tweets from 172 different countries in 27 different

languages setting a record

Millions of people around the globe will be tuning in to watch the sporting

event of the year, FIFA World Cup 2014, and social channels will provide fans

and players a virtual seat at this year's most anticipated event. For advertisers,

this is is the largest stage of the year to interact with an engaged audience.

Social marketers: here is your guide.

3,063,427 74,493

3,185,231

3,282,285

14,852,597

16,851,328

83,275,945

5,597,441

157,696

141,962

2,441,106

180,957

1,100,211

2,503,990

Spain Germany Portugal B

razil

Col

ombi

a

U

rgu

ay

A

rge

nti

na

Sw

itze

rlan

d

Ita

ly

Greece

England Belgium Chile USA Netherlands Fran

ce U

kra

ine

Ru

ssia Mexico Croatia

PopulationFacebook

47.3 m

20 m

42.3%

3.4

m

2m

58

.5%

41

m2

4 m

58

%

8 m

3.4

m

42

.5%

56 m

28 m

34.2%

11.14 m5.6 m

50%17.5 m10.6 m

60.6%

313.9 m

180 m

42.3%

16.4 m

9 m54.9%

45

.6 m

3.2

m

7%

143.5 m

8.6 m

6%

120.8 m54 m

44.7%

4.3m

1.8m41.9%

65

.7 m

30

m6

5.7%

60.9 m

26 m42.7.3%

11.3 m

4.6 m40.7%

50%

81.9 m28 m

10.53 m 5.2 m

49.4%

198.7. 3 m

92 m

46.3%

47.7

m

22 m

46.1%

OF POPULATION ON FACEBOOK

19.9 million

Wayne Rooney

20 million8.8 million

FollowersLikes

Neym

ar J

únior

10.8

million

23.3m

illionFo

llowers

Likes

Cristiano Ronaldo

84 million

26.6 million

FollowersLikes

Andres Iniesta

8.7 million

FollowersLikes

Robin van Persie

5.1 million9.2 million

FollowersLikesMesut Ozil

19.8 million5.83 million

FollowersLikes

Xabi Alonso7.29 million

FollowersGerard Piqué

15 million3.23 million

FollowersLikes

Lionel Messi

1.1 million

57.8 million

Followers

Likes

Mar

io B

alote

lli 7.1

millio

n

2.19 m

illion

Followers

Likes

21 M29 M

50 M

Total Fans

FemaleMale

SOCCER fans on

684,8191,358,300

Germany

467,002,759,592

Spain

587,6931,355,075

Brazil

1,416,983

Japan

487,2571,426,342

Mexico

6,341,225 1,489,970

2,300,854

TOP 6 (socially)

#WorldCup

#Brazil2014

#Brasil2014

#FIFA

#WorldCup2014

#WorldCup14

#WC2014

#FIFAWorldCup

#WorldsCup

#WorldCupBrazil

TOP 10 RELATED HASHTAGS

SHIFT.com

USA

*Source: espnmediazone.com and abcnews.com

Facebook: facebook.com/shiftplatformTwitter: @SHIFTplatform

*Count as of June 9, 2014

*Count as of June 9, 2014

*Count as of June 9, 2014

*Source: https://blog.twitter.com

*Source: Google & Facebook, May 2014

*Source: Twitter, May 2014

*

*

*

*

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