![Page 1: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/1.jpg)
Write Tight (er)
May 21, 2015 Marcia Riefer Johnston
@MarciaRJohnston
#ConfabMN
Get to the Point and Save Millions
![Page 4: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/4.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What does concise mean (and not mean)?
What we’ll cover
![Page 5: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/5.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What does concise mean (and not mean)?
Why do I care?
What we’ll cover
![Page 6: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/6.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What does concise mean (and not mean)?
Why do I care?
How can I write more concisely?
What we’ll cover
![Page 7: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/7.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What does concise mean (and not mean)?
Fast, pain-free technique
Why do I care?
How can I write more concisely?
What we’ll cover
![Page 9: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/9.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
#ConfabMN
No headline?
![Page 10: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/10.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
#ConfabMN
No headline?
Nobullets?
![Page 11: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/11.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
#ConfabMN
No headline?
Nobullets? No
verbiage?
![Page 12: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/12.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
#ConfabMN
No headline?
Nobullets? No
verbiage?
Howconcise!
![Page 13: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/13.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Most often I talk about content as text because text is everywhere … text is different … text is messy as hell.”
—Kristina Halvorson Content Strategy for the Web
![Page 14: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/14.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What does concise not mean?
![Page 15: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/15.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What does concise not mean?
Short
![Page 16: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/16.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What does concise not mean?
ShortWhy?
![Page 19: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/19.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“A good speech [read, your text] should be like a woman's skirt; long enough to cover the subject and short enough to create interest.”
—Winston Churchill
![Page 20: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/20.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Make text, like a skirt, as long as needed.
![Page 23: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/23.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Not robospeak.
Push button.
![Page 24: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/24.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Not robospeak.
Push button. Push the button.
![Page 25: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/25.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Not robospeak.
Keep the the.
Push button. Push the button.
![Page 26: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/26.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What does concise mean?
![Page 27: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/27.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What does concise mean?
Minimal
![Page 28: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/28.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What does concise mean?
MinimalWhat?
![Page 30: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/30.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Enough to meet your audiences’ needs
Minimal
![Page 31: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/31.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Enough to meet your audiences’ needs
Enough to accomplish your purpose
Minimal
![Page 32: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/32.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Enough to meet your audiences’ needs
Enough to accomplish your purpose
No more
Minimal
![Page 33: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/33.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Enough to meet your audiences’ needs
Enough to accomplish your purpose
No more No less
Minimal
![Page 34: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/34.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Write Tight(er): A Time-Saving, Pain-Free
Technique for Selling Yourself, Your Company, or
Your Products through Your Words
![Page 35: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/35.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Audience needs:“What’s in it for me?”
Write Tight(er): A Time-Saving, Pain-Free
Technique for Selling Yourself, Your Company, or
Your Products through Your Words
![Page 36: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/36.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Audience needs:“What’s in it for me?”
My purpose:Get you here
Write Tight(er): A Time-Saving, Pain-Free
Technique for Selling Yourself, Your Company, or
Your Products through Your Words
![Page 37: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/37.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
No more
Audience needs:“What’s in it for me?”
My purpose:Get you here
Write Tight(er): A Time-Saving, Pain-Free
Technique for Selling Yourself, Your Company, or
Your Products through Your Words
![Page 38: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/38.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
No more No less
Audience needs:“What’s in it for me?”
My purpose:Get you here
Write Tight(er): A Time-Saving, Pain-Free
Technique for Selling Yourself, Your Company, or
Your Products through Your Words
![Page 44: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/44.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What concise means
![Page 45: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/45.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Questions?
What concise means
![Page 47: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/47.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Why do I care?
“Usability was dramatically higher for the concise version [of the website]—58% better.”
—Jakob Nielsenwww.nngroup.com/articles/how-users-read-on-the-web
![Page 48: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/48.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Why do I care?
“Usability was dramatically higher for the concise version [of the website]—58% better.”
—Jakob Nielsenwww.nngroup.com/articles/how-users-read-on-the-web
![Page 49: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/49.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Why else do I care?
![Page 50: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/50.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Cheaper to translate
Why else do I care?
![Page 51: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/51.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Cheaper to translate
Easier to understand
Why else do I care?
![Page 52: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/52.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Cheaper to translate
Easier to understand
Why else do I care?
More engaging
![Page 53: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/53.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Cheaper to translate
Easier to understand
Why else do I care?
More engaging
More useful on small screens
![Page 60: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/60.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips.
This is your toothbrush when it’s ready to replace. The blue bristles have turned half white.
![Page 62: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/62.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Philips Sonicare™ toothbrush
![Page 63: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/63.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Is your text translated?
![Page 64: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/64.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
How much can a word cost?
![Page 65: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/65.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
![Page 66: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/66.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?words6
![Page 67: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/67.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?words6
![Page 68: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/68.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
You may need a loan.
words6
![Page 69: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/69.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
You may need a loan.
words6
5 words
![Page 70: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/70.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
You may need a loan.
words6
5 words
![Page 71: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/71.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
You may need a loan.
words6
5 words
1 word
![Page 72: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/72.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
You may need a loan.
words6
5 words
1 word
![Page 73: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/73.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
You may need a loan.
words6
5 words
1 word
![Page 74: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/74.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
You may need a loan.
words6
5 words
1 word
![Page 75: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/75.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
You may need a loan.
words6
5 words
1 word
1 sentence, 1 language
![Page 76: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/76.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
You may need a loan.
words6
5 words
1 word
1 sentence, 1 language
![Page 77: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/77.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
You may need a loan.
words6
5 words
1 word
10,000 sentences,* 1 language
1 sentence, 1 language
![Page 78: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/78.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
* the size of a Harry Potter novel
You may need a loan.
words6
5 words
1 word
10,000 sentences,* 1 language
1 sentence, 1 language
![Page 79: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/79.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
* the size of a Harry Potter novel
$ 2,500.00
You may need a loan.
words6
5 words
1 word
10,000 sentences,* 1 language
1 sentence, 1 language
![Page 80: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/80.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
* the size of a Harry Potter novel
$ 2,500.00
You may need a loan.
words6
5 words
1 word
10,000 sentences,* 25 languages
10,000 sentences,* 1 language
1 sentence, 1 language
![Page 81: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/81.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
* the size of a Harry Potter novel
$ 2,500.00
$ 62,500.00
You may need a loan.
words6
5 words
1 word
10,000 sentences,* 25 languages
10,000 sentences,* 1 language
1 sentence, 1 language
![Page 82: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/82.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
* the size of a Harry Potter novel
$ 2,500.00
$ 62,500.00
You may need a loan.
words6
5 words
1 word
10,000 sentences,* 25 languages
10,000 sentences,* 1 language
1 sentence, 1 language
![Page 85: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/85.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
per word? How so?
Close enough
![Page 86: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/86.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
per word? How so?
Close enough
Varies with the language
![Page 87: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/87.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
per word? How so?
Close enough
Varies with the language
Depends on the translation memory (database)
![Page 88: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/88.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
per word? How so?
Close enough
Varies with the language
Depends on the translation memory (database) unrecognized word
![Page 89: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/89.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
per word? How so?
Close enough
Varies with the language
Depends on the translation memory (database) unrecognized word
Full price
![Page 90: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/90.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
per word? How so?
Close enough
Varies with the language
Depends on the translation memory (database) unrecognized word “fuzzy” match Full price
![Page 91: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/91.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
per word? How so?
Close enough
Varies with the language
Depends on the translation memory (database) unrecognized word “fuzzy” match Full price
Pay less
![Page 92: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/92.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
per word? How so?
Close enough
Varies with the language
Depends on the translation memory (database) unrecognized word “fuzzy” match “perfect” match
Full price
Pay less
![Page 93: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/93.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
per word? How so?
Close enough
Varies with the language
Depends on the translation memory (database) unrecognized word “fuzzy” match “perfect” match
You still pay!
Full price
Pay less
![Page 94: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/94.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What concise means
![Page 95: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/95.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What concise means
Why I care
![Page 96: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/96.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Questions?
What concise means
Why I care
![Page 97: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/97.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Whether or not you translate,
![Page 98: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/98.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Whether or not you translate,
whatever size your page or screen,
![Page 99: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/99.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Whether or not you translate,
whatever size your page or screen,
you owe it to yourself to ask …
![Page 100: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/100.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
How can I writemore concisely?
![Page 101: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/101.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Dump these words!*
![Page 102: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/102.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Dump these words!**unless you need them
![Page 103: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/103.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Dump these words!**unless you need them
Fast, pain-free technique
![Page 104: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/104.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
Dump these words!**unless you need them
Fast, pain-free technique
![Page 105: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/105.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)
Dump these words!**unless you need them
Fast, pain-free technique
![Page 106: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/106.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)
Dump these words!**unless you need them
Fast, pain-free technique
![Page 107: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/107.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)
Dump these words!**unless you need them
Fast, pain-free technique
![Page 108: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/108.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact that
Dump these words!**unless you need them
Fast, pain-free technique
![Page 109: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/109.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjust
Dump these words!**unless you need them
Fast, pain-free technique
![Page 110: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/110.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order to
Dump these words!**unless you need them
Fast, pain-free technique
![Page 111: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/111.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time
Dump these words!**unless you need them
Fast, pain-free technique
![Page 112: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/112.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)
Dump these words!**unless you need them
Fast, pain-free technique
![Page 113: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/113.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbial
Dump these words!**unless you need them
Fast, pain-free technique
![Page 114: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/114.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)
Dump these words!**unless you need them
Fast, pain-free technique
![Page 115: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/115.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particular
Dump these words!**unless you need them
Fast, pain-free technique
![Page 116: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/116.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particularverbiage
Dump these words!**unless you need them
Fast, pain-free technique
![Page 117: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/117.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particularverbiageany other verbiage or unneeded words that you can pitch
Dump these words!**unless you need them
Fast, pain-free technique
![Page 118: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/118.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particularverbiageany other verbiage or unneeded words that you can pitch
Dump these words!**unless you need them
Fast, pain-free technique
![Page 119: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/119.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particularverbiageany other verbiage or unneeded words that you can pitch
Dump these words!**unless you need them
Fast, pain-free technique
![Page 120: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/120.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particularverbiageany other verbiage or unneeded words that you can pitch
Dump these words!**unless you need them
Fast, pain-free technique
![Page 121: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/121.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particularverbiageany other verbiage or unneeded words that you can pitch
Dump these words!**unless you need them
Fast, pain-free technique
I coverthe rest in my workshop.
![Page 122: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/122.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Jay FirestoneContent Strategist
![Page 127: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/127.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
isbe
am
are be-verbs
![Page 128: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/128.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
isbe
wasam
are be-verbs
![Page 129: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/129.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
isbe
has beenwasam
are be-verbs
![Page 130: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/130.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
isbe
will be
has beenwasam
are be-verbs
![Page 131: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/131.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
isbe will have
been being
will be
has beenwasam
are be-verbs
![Page 132: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/132.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
be-verb. Any form of the verb to be—namely, am, are, be, been, being, is, was, and were—whether used as an auxiliary verb or as a main verb.
—Bryan GarnerGarner’s Modern American Usage
![Page 139: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/139.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Start seeing be-verbs!
![Page 141: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/141.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
![Page 142: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/142.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
![Page 143: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/143.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
![Page 144: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/144.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
![Page 147: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/147.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
The fix might not be self-evident.
![Page 148: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/148.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
The fix might not be self-evident.
![Page 149: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/149.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
The fix might not be self-evident.
You have to think.
![Page 150: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/150.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
The fix might not be self-evident.
You have to think.
(Not too painful.)
![Page 156: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/156.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“A scheme of which every part promises delight can never be successful.”
—Jane Austen, Pride and Prejudice
![Page 157: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/157.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“A scheme of which every part promises delight can never be successful.”
—Jane Austen, Pride and Prejudice
![Page 160: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/160.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Audit logs are proof that no data breach has occurred.
![Page 161: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/161.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Audit logs are proof that no data breach has occurred.
![Page 162: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/162.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Our team wants to be predictive.
![Page 163: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/163.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Our team wants to be predictive.
![Page 164: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/164.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Our team wants to be predictive.
What does the team
want to do?
![Page 165: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/165.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Skydiving was fun.
![Page 166: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/166.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Skydiving was fun.
![Page 167: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/167.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Skydiving was fun.
What happened?
![Page 168: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/168.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Write when there is something that you know; and not before; and not too damned much after.”
—Ernest Hemingway, Death in the Afternoon
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Write when there is something that you know; and not before; and not too damned much after.”
—Ernest Hemingway, Death in the Afternoon
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
www.hemingwayapp.com
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
www.hemingwayapp.com
![Page 172: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/172.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
www.hemingwayapp.com
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
www.hemingwayapp.com
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“What was found was that access points on maps were not reflective or accurate for where they are.”
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“What was found was that access points on maps were not reflective or accurate for where they are.”
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things
that we know we don’t know. But there are also unknown unknowns. There are things
we don’t know we don’t know.”(attributed to a one-time US secretary of defense)
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things
that we know we don’t know. But there are also unknown unknowns. There are things
we don’t know we don’t know.”(attributed to a one-time US secretary of defense)
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things
that we know we don’t know. But there are also unknown unknowns. There are things
we don’t know we don’t know.”(attributed to a one-time US secretary of defense)
We don’t know diddly—
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things
that we know we don’t know. But there are also unknown unknowns. There are things
we don’t know we don’t know.”(attributed to a one-time US secretary of defense)
We don’t know diddly—except to avoid (most) be-verbs.
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of timein light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particularverbiageany other verbiage or unneeded words that you can pitch
Dump these words!**unless you need them
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of timein light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particularverbiageany other verbiage or unneeded words that you can pitch
Dump these words!**unless you need them
I coverthe rest in my workshop.
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Word count
Cost to translate into 1 language 25 languages
x 10,000 sentences
(Harry Potter novel)
BEFORE Your original text here with more words than you need. 10 $2.50 $62.50 $625,000.00
AFTER Your tighter text here. 4 $1.00 $25.00 $250,000.00Savings 60% $1.50 $37.50 $375,000.00
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Elizabeth RichDirector of Digital Content
Produce Marketing Association
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
BEFORE Write when there is something that you know; and not before; and not too damned much after.
AFTER Write when you know something; and not before; and not too damned much after.
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Word count
BEFORE Write when there is something that you know; and not before; and not too damned much after. 17
AFTER Write when you know something; and not before; and not too damned much after. 14
Savings 18%
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Word count
Cost to translate into 1 language
BEFORE Write when there is something that you know; and not before; and not too damned much after. 17 $4.25
AFTER Write when you know something; and not before; and not too damned much after. 14 $3.50
Savings 18% $0.75
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Word count
Cost to translate into 1 language 25 languages
BEFORE Write when there is something that you know; and not before; and not too damned much after. 17 $4.25 $106.25
AFTER Write when you know something; and not before; and not too damned much after. 14 $3.50 $87.50
Savings 18% $0.75 $18.75
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Word count
Cost to translate into 1 language 25 languages
x 10,000 sentences
(Harry Potter novel)
BEFORE Write when there is something that you know; and not before; and not too damned much after. 17 $4.25 $106.25 $1,062,500.00
AFTER Write when you know something; and not before; and not too damned much after. 14 $3.50 $87.50 $875,000.00
Savings 18% $0.75 $18.75 $187,500.00
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Email me for the spreadsheet: [email protected]
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Use be-verbs when they serve a purpose.
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Content is something you can run an ad alongside of.”
—Nora Ephron, I Remember Nothing
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Content is something you can run an ad alongside of.”
—Nora Ephron, I Remember Nothing
![Page 198: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/198.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Content is something you can run an ad alongside of.”
—Nora Ephron, I Remember Nothing
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Content is something you can run an ad alongside of.”
—Nora Ephron, I Remember Nothing
content
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Content is something you can run an ad alongside of.”
—Nora Ephron, I Remember Nothing
content ads
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Be-verbs are everywhere. See?
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Be-verbs are everywhere. See?
![Page 205: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/205.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Now available
Start seeing be-verbs.HowToWriteEverything.com
![Page 206: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/206.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Start seeing be-verbs.HowToWriteEverything.com
![Page 209: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/209.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Email me for the bumper sticker : [email protected]
![Page 214: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/214.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Want to make this technique even faster?
![Page 218: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/218.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Adjectives • absolutely certain, absolutely essential, absolutely
guaranteed, completely necessary, totally sure• bald-headed• best ever, first ever• blue in color, few in number, long in duration, nubbly in
texture, round in shape, slovenly in appearance, short in height, slow in speed, small in size, tall in stature
• booked solid• exact same, same exact, same identical• filled to capacity• incredible to believe, visible to the eye, warm to the touch
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Nouns • actual experience, actual fact• added bonus• advance notice, advance planning, advance preview,
advance reservations, advance warning• all-time favorite, all-time record• alternative choice• anonymous stranger• annual anniversary• armed gunman• artificial prosthesis• autobiography of her own life, biography of his life
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Nouns • actual experience, actual fact• added bonus• advance notice, advance planning, advance preview,
advance reservations, advance warning• all-time favorite, all-time record• alternative choice• anonymous stranger• annual anniversary• armed gunman• artificial prosthesis• autobiography of her own life, biography of his life
And that’s justthe a’s.
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Verbs • add an additional• aid and abet, cease and desist, pick and choose• allow you to be able to• always include• ask the question• assemble together, attach together, blend together,
collaborate together, combine together, confer together, connect together, cooperate together, fuse together, gather together, join together, integrate together, meet together, merge together, mingle together, mix together, pool together, share together, splice together
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Odds and Ends
• 6 a.m. in the morning, 10 p.m. in the evening, twelve noon, twelve midnight
• and etc.
• ATM machine, GOP party, GRE exam, HIV virus, ISBN number, LCD display, PIN number, RAM memory, UPC code—and my favorite: Please RSVP
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What concise means
![Page 226: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/226.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What concise meansWhy I care
![Page 227: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/227.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What concise meansWhy I careHow to write concisely
![Page 228: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/228.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Questions?
What concise meansWhy I careHow to write concisely
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Story time
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Story time
Water dispenser
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Story time
Water dispenser
Buttons
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Story time
Water dispenser
Buttons
Quick reference
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#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Concise = good... right?
![Page 235: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/235.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Three-minute video
![Page 236: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/236.jpg)
![Page 237: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/237.jpg)
![Page 239: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/239.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
If conciseness doesn’t fix it, change what you’re saying.
![Page 241: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/241.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
For more on concise writing and much, much more
![Page 242: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/242.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
For more on concise writing and much, much more
![Page 243: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/243.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
For more on concise writing and much, much more
![Page 244: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/244.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
For more on concise writing and much, much more
powerful
![Page 245: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/245.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
For more on concise writing and much, much more
powerful
![Page 247: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/247.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Think this is small?
![Page 248: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/248.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Think this is small?
![Page 249: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/249.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Think this is small?
![Page 250: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/250.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Think this is small?
![Page 251: Write Tighter: Get to the Point and Save Millions](https://reader031.vdocuments.net/reader031/viewer/2022012913/55b6cee0bb61eb136c8b47da/html5/thumbnails/251.jpg)
#ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Think this is small?