Download - WSPRA Communications Audit
![Page 1: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/1.jpg)
CommunicationsAudit:
Why,HowandYouDavidBeilCentralKitsapSchoolDistrictDavidB@ckschools.org360-662-1622
![Page 2: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/2.jpg)
Communications Audit:WSPRAConferenceApril2016
Itisallaboutchange
Parentsandstudents
Communicationtools
Schooladministration
2
![Page 3: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/3.jpg)
Communications Audit:WSPRAConferenceApril2016
3
![Page 4: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/4.jpg)
Communications Audit:WSPRAConferenceApril2016
4
![Page 5: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/5.jpg)
Communications Audit:WSPRAConferenceApril2016
Changeisreal
1996 Today
Schooldistrictnewsletter 14% 26%
Students 6% 21%
Schoolemployees 18% 17%
Internet/website -- 12%
Localnewspaper 34% 12%
Neighbors/othercitizens 7% 5%
Localschoolnewsletter 4% 5%
ThePTO 5% 1%
Television -- <1%
Peoplearenowlesslikelytogetinformationaboutschoolsfromnewspapers.
Districtsneedtoidentifyotherwaystoinformandeducatethecommunity.
Twobadthingshappenifschooldistrictsdon’tcommunicateeffectively:• Nobodyknowswhatyouaredoing• Someoneelseisspeakingforyou 5
![Page 6: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/6.jpg)
Communications Audit:WSPRAConferenceApril2016
Youworkinauniquecommunity
6
CKConnectsisakeyinformationsourceforthose55andover(41%).
Residents(59%)recallreceivingthispublication.
Parents(50%)andnon-parents(33%)readthepublicationthoroughly.
Quarterlyprintedmailertothecommunity36,000mailedCost:$40,000/year
![Page 7: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/7.jpg)
Communications Audit:WSPRAConferenceApril2016
Whattochange,howtochange
7
“Whenyoucometotheforkintheroad,takeit.”
--Yogi Berra
![Page 8: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/8.jpg)
Communications Audit:WSPRAConferenceApril2016
Bedisciplined,besmart
Identify:• Howpeoplecommunicateandwheretheygetinformation.• Whatinformationpeoplewantandneed.• Whatcommunicationtoolsworknowandwhatothertoolswillfacilitatechange.• Whatarethemissedopportunities.• Waystomeasureresults.
8
![Page 9: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/9.jpg)
Communications Audit:WSPRAConferenceApril2016
Theprocess1.Inventorycommunicationsefforts• Communicationsplans• Print,digitalmedia
2.Conductresearch• Interviewstakeholder• Surveytargetaudiences• Analyticsfordigital
communication3.Analyzecommunications• Emailmanagement,designandcontent• Pressreleases,mediakits• Socialmedia• Mediarelations• Contentevaluation 9
![Page 10: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/10.jpg)
Communications Audit:WSPRAConferenceApril2016
Whoconductstheaudit
Useatrustedthirdparty• Insights• Criticalanalysis• Bestpractices• Candor• Administratorswilllisten
10
![Page 11: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/11.jpg)
Communications Audit:WSPRAConferenceApril2016
11
• Importanceofcommunicationsplan• Determinewhomanagescommunications• Prioritizetargetaudiences• Organizecommunicationstools• Usetherightmedia• Refreshorrebootwebsitesandintranet• Createandtrustthedata• Gettheresourcesforsuccess
![Page 12: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/12.jpg)
Communications Audit:WSPRAConferenceApril2016
12
HowdidCentralKitsapSchoolDistrictusethecommunicationsaudit?
![Page 13: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/13.jpg)
Communications Audit:WSPRAConferenceApril2016
CKResults
Thoughtfulpause• Howtousetheinformation• Prioritizetargetaudiences• Determinewhatworksandwhatdoesnot
Whatisthecommitment• Staffing• Resourcesandbudget• Timeline
13
![Page 14: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/14.jpg)
Communications Audit:WSPRAConferenceApril2016
Districtnewsletter
14
![Page 15: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/15.jpg)
Communications Audit:WSPRAConferenceApril2016
e-News
15
Pre-audit• Textheavy• Noanalytics• CreatedbyIT
![Page 16: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/16.jpg)
Communications Audit:WSPRAConferenceApril2016
e-News
16
Post-audit• Moreimages• Quickreadwithlinks• Analytics• Coordinatedcampaigns• Fewerduplicateemails
![Page 17: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/17.jpg)
Communications Audit:WSPRAConferenceApril2016
Social
17
Pre-audit• Nopresence• Administrativeconcerns
![Page 18: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/18.jpg)
Communications Audit:WSPRAConferenceApril2016
Social
18
Post-audit• Needplan• Engageparentsandthecommunity
• Sofar,greatfeedback!
![Page 19: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/19.jpg)
Communications Audit:WSPRAConferenceApril2016
Website
19
Pre-audit• Stafffocused• Poornavigation• Fewimages• Contentheavy
![Page 20: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/20.jpg)
Communications Audit:WSPRAConferenceApril2016
Website
20
Post-audit• Parentfocused• Moreimagesandvideos
• Relyonanalytics• Commonnavigationallsites
![Page 21: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/21.jpg)
Communications Audit:WSPRAConferenceApril2016
21
• Takerisks
• Usebestpractices
• Beresultsoriented
![Page 22: WSPRA Communications Audit](https://reader031.vdocuments.net/reader031/viewer/2022030211/58a277841a28ab94628b70c5/html5/thumbnails/22.jpg)
Communications Audit:WSPRAConferenceApril2016
Questions?
22
DavidBeilCentralKitsapSchoolDistrictDavidB@ckschools.org360-662-1622