Adam SelipskyVice President
Amazon Web Services
Amazon’s Core Businesses
RetailBusiness
Tens of millions of active customer accounts
Seven countries: US, UK, Germany, Japan, France, Canada, China
SellerBusiness
Sell on Amazon websites
Use Amazon technology for your own retail website
Leverage Amazon’s massive fulfillment center network
Developers &IT Professionals
On-demand compute and storage infrastructure for hosting web-scale solutions
Over 490,000 registered developers
How Did Amazon Get Into This?
Amazon is fundamentally a technology company
Years spent building a modular, loosely coupled infrastructure
Started experimenting with web services in 2002
Developers asked how Amazon could help with infrastructure pain
What Do Developers Want?
Design Principles
Reliable
Scalable
Low-Latency
Easy to Use
Inexpensive
Amazon Web Services (AWS)
Amazon Simple Storage Service (S3)
Amazon Elastic Compute Cloud (EC2)
Amazon SimpleDB
Amazon CloudFront
Amazon Simple Queue Service (SQS)
Amazon Flexible Payments Service (FPS)
Amazon Mechanical Turk
What Were Our Biggest Surprises?
AWS Customer Momentum490,000
Q4 2008
370,000
Q1 2008
240,000
Q1 2007
160,000
Q1 2006
2001 2002 2003 2004 2005 2006 2007
Bandwidth consumed byAmazon Web Services
Bandwidth consumed byAmazon’s global websites
2008
AWS Usage Growth
Amazon S3 Momentum
Peak Requests:70,000
per second
200 Million5 Billion
18 Billion
40 Billion
Diverse Use Cases
Web Site/ Application Hosting
Media Distribution
Storage, Backup, Disaster Recovery
Content Delivery
High-Performance Computing
Software Development/Testing
Diverse Customer Roster
Great Partner Momentum
Why Are People So Excited?
What You Want
Your IdeaSuccessful
Product
Reality
Your IdeaSuccessful
ProductUndifferentiated “Heavy Lifting”
Server hosting
Bandwidth management
Contract negotiation
Purchase decisionsMoving facilities
Scaling and managing physical growth
Heterogeneous hardwareLegacy software
Coordinating large teams
Heavy Lifting = Price of Admission
It Gets Worse…
Improvement Loop
Your IdeaSuccessful
ProductUndifferentiated “Heavy Lifting”
AWS Eliminates the Heavy Lifting
On-PremiseInfrastructure
AWSCloud-BasedInfrastructure
YourBusiness
More Time to Focus onYour Business
Managing All of the “Heavy Lifting”
Configuring Your Cloud
Assets
The AWS cloud provides reliable and dependable on-demand infrastructure that frees time and expense for you to focus on innovating for your business.
30% 70%
30%70%
Advantages of the AWS Cloud
Offloads Heavy Lifting
Eliminates time and hassle of configuring data centers
Lowers Costs
Eliminates up-front capital expenses and gives you low, pay-as-you-go pricing
Reduces Time to Market
Access capacity only when you need it; great for quick development and pilot projects
Trends We’re SeeingUse of multiple services in one application
EC2, S3, and SQS usage is very common
Massive datasets & large-scale parallel processing
Hundreds of terabytes of data per application
Hadoop, Condor, MPI Blast
Enterprise adoption on the rise
Financial services, sales force automation,high performance computing, corporate websites
Increased need for support and transparency
Service Health Dashboard
Premium Developer Support
Running more sophisticated software
IBM, MySQL, Oracle, JBoss
Enterprise stacks and applications
But What About…
Security?
Availability?
Scalability?
Performance?
Quick Case Study:
Typical Dilemma:Predicting Infrastructure Needs
Co
mp
ute
Po
wer
Time
Predicted Usage
Actual Usage
Waste
CustomerDissatisfaction
Animoto and Amazon EC2N
um
ber
of
EC
2 In
stan
ces
4/12/2008
Launch of Facebook modification.
Amazon EC2 easily scaled to handle additional traffic
Peak of 5000 instances
4/14/2008 4/15/2008 4/16/2008 4/18/2008 4/19/2008 4/20/20084/17/20084/13/2008
Steady state of ~40 instances
Thank You!
For more information:
aws.amazon.com