WUD Product StrategyFEATURE: ADDING MEDIA CONTENT TO APP AND WEB

Current Home Page Home button on mobile menu provides a list of actions for the user to:

o Send Money

o Pay Bills

o Track a Transfer

o Find an Agent

o Estimate Price

Product Strategy: Home Page Convert current Home Page into an active Launch Page with personalized, curated content.

KEY PERFORMANCE INDICATORS

User engagement

User acquisition

User monetization

Increased sales

Increased brand loyalty

CuratedHome Page

Increase User

Acquisition

Increase User

Engagement

Increase User

Retention

Increase Brand

Awareness

Drive User Monetizatio

n

Add Media Conten

t

Home Page Wire Frame: First Time User

Home Page Wire Frame: Frequent User

Version 2Version 1

Web Page: UX/UI for MVP

Use Cases & Personas: Mobile Persona + First Install Use Case

Joe installs and launches the app for the first time.

He sees the Welcome page and is able to scan it for information about the company. He clicks on the Let’s Get Started button and is immediately taken to the Send & Request screen.

He follows the on screen prompts and is able to set up a Profile and is able to send money successfully to his uncle in Honduras through the Send/Request UI.

After confirming his transaction, he is taken back to his Home Page that now shows his latest transaction, with self-serve tools for alerts and tracking, along with WU Rewards, and WU Promotions.

Joe is set in his routines and does not enjoy change in the way he does things.

Persona + Frequent User Use Case

Jill has logged in and uses her WU app to send and request money from her friends frequently.

She uses the Home Page to track her transactions, set reminders for payment requests, and view the latest WU Reward Offers as well as the latest WU Promotions with participating WU partners where she can shop for great deals.

Jill uses the Mini Games feature to collect rewards and achievements that she uses within the app. She keeps track of the latest information from WU through the rotating content in the Ad Carousel.

Jill adds friends often and looks for apps to simplify her routines.

Feature List: Mobile/Web MVPo Full Width Ad Carousel

o Click to Invite Friends

o Mini games for rewards

o Recent Transactions

o Reminder alert

o WU Partner Offers

o WU Rewards

Product Roadmap

R1 MVP

R2 Pri1 Pri0

R3 Pri2 Pri3 Pri4

UI Flow: Send MoneyVersion A

One form data entry and one click to confirm

Leverages contact list, email address, mobile number and WeChat user ID

UI Flow: Send MoneyVersion B

Highlights:

• Microinteractions to validate form input

• Uses Location Services

• Uses a progress bar to track status

• Leverages existing framework

• Easy for novice users to navigate

UI Flow: Request Money• One form data entry

• Leverages contact list, email address, mobile number and WeChat user ID.

• Ads Carousel

UI Flow: WalletOne stop location for all payment accounts

Add Bank Accounts

Add Credit/Debit Cards

Add Payment Accounts (PayPal/BitCoin)

UI Flow: Add BankDisplay an alphabetical list of banks and their logos

Autocomplete on typing

Reward user on task completion

UI Flow: Add Credit/Debit CardReward user upon task completion

UI Flow: Add Payment ProviderIntegrate with other payment providers to be a one-stop payment solution.

UI Flow: SettingsUser can access the following Account options:

Edit Profile

Change Phone Number

Banks & Cards

Alerts & notifications

Social Networks

Privacy & Sharing

Blocked Users

Nearby

UI Flow: WU RewardsFly out menu option from Home Page

Cross-promote with merchant network to develop incentives that are redeemable with WU Rewards

Ad Carousel to showcase WU’s merchant network and rewards

UI Flow: PromotionsFly out menu option from Launch Page

Cross-promote with merchant network to develop incentives that are redeemable with WU Rewards

Ad Carousel to showcase WU’s merchant network and rewards

Increase user engagement

Increase user retention

UI Flow: Transfer funds to BankFly out menu option from Home Page

UI Flow: Invite FriendsFly out Menu Option

Provide the user with the option to invite friends from Contact List that have not installed the app

UI Flow: Sign UpValidation via SMS phone number

QUESTIONS?THANK YOU FOR YOUR TIME!