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New Models of Publishing
Dr Xiang Ren
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The Traditional Publishing World
Publishing industry
Authorship
Copyright
Readership
Inspired by Angus Philips: Introduction to Turning the Page. Routledge 2014
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The “New” Readers and Authors
Readers
Readers +authors
Readers+ authors+ publishers
• Active, creative, and networked readers
• Everyone publishes everything
• Gatekeeping vs. readers’ collective intelligence
• Removal of publisher intermediaries
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Copyright from Closed to Open
Subscription Piracy FreemiumFree content
and Cross-subsidy
Open to reuse and
remix
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Crisis and Opportunities for Publishing Industry
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Research Themes
• New Value Propositions: The shift from markets in content to markets in services that make content useful
• Moving beyond closed: the sustainability, efficiency, and regulation of the “open” at scale
• Coordinating Institutions and Infrastructure and supporting publishing industry
• From national to global content landscapes
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Case Studies
• Self-publishing: Chinese Online Literature, democratizing authorship and monetizing UGC
• Open access, open publishing, and the future of digital scholarship
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Case Studies: Knowledge Unlatched
• A global scale action research experiment in market coordination for OA
• 300 libraries in 24 Countries• KU South• Big Knowledge Lab
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Case Studies: Digital Publishing in China
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