Download - Yodlee Sense_CFSI
© 2015 YODLEE. CONFIDENTIAL
Harnessing Data Technology and Analytics for the Underserved Market:
Yodlee’s Sense Financial Wellness App
Presented by: Janice Rudenauer, Yodlee Financial Data & Analytics Practice Leader
Morgan Stanley & The Center for Financial Services Innovation’s Big Data, Big Potential Roundtable, 2015
2© 2015 YODLEE. CONFIDENTIAL 2© 2014 YODLEE. CONFIDENTIAL
16 million+Paid
Users*
12,500+Data
Sources*
750+Organizations
Use Yodlee*
64US Patents
Issued*
The Yodlee Financial Cloud powers digital financial
solutions for financial institutions and
Internet services companies.
FINANCIAL CLOUD
Account Data
and TransactionsChecking, Bills, Loans, Credit
Cards, Savings, Investments,
Insurance, Payments…and more
Industry SolutionsRetail Banking, Small Business,
Wealth Management
*As of June 30, 2014
Product SolutionsPFM, Risk Management, APIs,
Data, Mobile, Money Movement
API SolutionsOnline Financial Services,
E-commerce, Media, Retail
Data AnalyticsCross-Sell, Risk, Research
3© 2015 YODLEE. CONFIDENTIAL
Anticipate customer needs
SENSE: Increase customer loyalty with insight that lets you anticipate
customer needs and present a relevant customer experience
Making it actionable HOW IT WORKS?
Detect and identify patterns by
analyzing transaction data
Measure future balance by
identifying recurring income and
expenses
Suggest call to action in case of
financial updates
Actionable digital experience to
empower your customer
Generating real-time insights as
transaction data becomes available
Transaction Enrichment for clean,
clear, categorized, geo-located
information
4© 2015 YODLEE. CONFIDENTIAL
Auto-discover financial updates
Drive your customer engagement by “Sensing” important transactions and
automating reminders so they never miss a payment
Add to calendar HOW IT WORKS?
Yodlee engine constantly analyzes
historical and new transaction data
Analyzing inflows and outflows, non-
discretionary spending, calculating
average cash at hand
Pattern identification discovers new
financial updates
Keep the customer engagement
levels higher based on the
discovery
5© 2015 YODLEE. CONFIDENTIAL
Yodlee Personalization Engine at a glance
Risk Attributes
Variable Spending
Fixed Income & Expenses
Predict
Suggest
Detect
Multiple data sources
Business
Input
Many ways to access
Access Method
6© 2015 YODLEE. CONFIDENTIAL
Develop deep understanding of your customers’ financial behavior
to drive digital engagement and build trust
Sense Engine is flexible and scalable
Available through Yodlee Platform APIs
Pre-packaged classification, analysis and scoring based on analysis
of transactional and accounts data
Manage and configure data analysis as per your requirements
Deploy custom algorithms and models
High performing data analysis
Flexible develop and publish process