Your Community is your Bottom Line
How Communities Start, Thrive and Die
@DavidSpinks
1. What is community? 2. How do I start?3. How do I know it’s working?
1. What is community?
Marketing or
Community
Marketing is how you get them in the door.
Community is their experience from that point
on.
Marketing Community• Reach• Traffic• Signups• New customers
created• Followers• Awareness
• Happiness (NPS)• Retention• Active users• Return
customers• Referrals• Product
feedback
Shapeways - Delighted
ProductHunt - InVision
Amex - Open Forum
2. How can I start building a
community?
Start simple.
Audience Community
Community = Product
or Community
#1 Goal : Learn
The 3 P’s1. People2. Problem 3. Platform
Start talking to people.
The 5 Whys
Add quantitative research.
Minimum Viable Community
(MVC)
Make people feel special.
3. How do I know if it’s working?
Is it working?1. Data2. Gut3. Psychology
Membership1. Boundaries 2. Emotional safety 3. A sense of belonging and identification 4. Personal investment 5. A common symbol system
Pivot or Persevere
1. What is community? 2. How do I start?3. How do I know it’s working?
Thank you! Say hi…
I’m @DavidSpinksJoin us at:
CMXSummit.com CMXHub.com