Your Facebook Business Pageis Worthless
Maura NeillABR, CRS, CDPE, REALTOR®
“Always have something to sell,but don’t always be selling.”
~ Chris Brogan
Who Sees YourFacebook Business Page?
Where Is YourFacebook Presence Now?
• Your personal profile – what does it look like?
• Your Facebook Business Page:– Do you have one?– Do you use it effectively?– Do you need one?
• Where do you spend the most time and get the most response?
Optimize Your Facebook Profilefor Public Viewing
Potential Clients WillFind You On Facebook
• Give them something to see• Let them get to know the “public” you• Create trust, authenticity, and credibility• Keep it to the 80/20 rule – put some
personal info out there (but still, only things you feel comfortable sharing publicly)
What Does Your Profile PhotoSay About You?
• Does it look like you? (in other words, is it current?)
• Is it professional? Or at the least, not UNprofessional?
• Is it friendly? accessible? relatable?• Does it appeal to your target audience?• Is it a photo that you’re okay with
having seen publicly?
How Personal is Your Profile?
• Not everything you post needs to be private; what can potential clients learn from your public Facebook posts?
Image courtesy of jannoon028 at FreeDigitalPhotos.net
You Can Go PublicWithout Giving Up Your Privacy
Use the options Facebook gives you to create a Public Profile within your personal profile
You Can Go PublicWithout Giving Up Your Privacy
• You can also go back and edit past posts to optimize your profile – try going back 1 month or so.
How I Go Public
Public• Recipes• Photos of food, Atlanta
places, things to do• Funny (but
appropriate)• Links to my blog posts• Things that brand me,
i.e., bacon
Kept Private (Friends Only)
• Photos of family, vacations, personal occasions, etc.
• Check-ins (most)• Anything else I
would not be comfortable with a stranger knowing
Harvesting Facebookfor Hidden Gems
Information at Your Fingertips
Letting FacebookDo the Work For You
Make a Facebook list that includes all of your past & current clients; then peruse for:• Find birthdays and anniversaries• Learn hobbies, interests, books, movies,
music• Use what you see on Facebook + what
you already know about them• Share articles, books, points of interest• Result: excuses/reasons to get in touch
From Raziel Ungar ~ Burlingame, CA
Birthdays, Anniversaries…And So Much More
Harvesting Facebook forClient Information
Facebook gathers useful info for you!
Timeline-style page (above); old page style (right)
Prospect Searches
New Prospects? Check ‘Em Out!
• Search by name and/or email address• View as much of your prospect’s profile
as they have made public• Send a message via Facebook
When a New Prospect Comes In
• Search for and view profile• Learn what you can about • Send a message via Facebook
introducing yourself– If you usually email a prospect (i.e.,
an Internet lead), why not also send a brief message on Facebook?
• Encourage them to view your profile (not necessarily friend you) – they’ll see your public posts!
Finding Your Facebook Niche
Don’t Want a Business Page?Find Your Facebook Niche
Finding Your Facebook Niche
Bobbi Howe’s Saturday Morning Runners
Where Do You Fit In On Facebook?
• If you enjoy it, you’ll stick with it.• Is there a void to be filled?• Create a group around:– a hobby– an interest– a cause– a charity
Image courtesy of Danilo Rizzuti at FreeDigitalPhotos.net
Getting Face-to-Facewith Facebook
Video: Face-to-Face Redefined
• How are you already using video?
Image courtesy of Ambro at FreeDigitalPhotos.net
• Where can you use video on Facebook?• How can you make it personal?
Video Tip
People love videos on Facebook – here’s a quick tip:• Embed your videos into blog posts on
your website• Post the link to that post (with a teaser,
a line or two to make people want to click through) to your profile or business page
• Send your friends/readers/fans to the link on your blog/website instead of to YouTube
Avoiding the Facebook Faux Pas
Your Facebook Profile is Not Meant To Be For Business
But don’t take my word for it…ask Zuck:“You will not post unauthorized commerical communication (such as spam) on Facebook… You will not use your personal timeline for your own commercial gain.”
Facebook Terms of Use: www.facebook.com/policies Facebook Pages Terms: www.facebook.com/pages_guidelines.php
How To Talk Business On Your Facebook Profile
Think 80/20Social is the name of the game
When in doubt, leave business outOkay:• Links to your blog posts• Check-ins at your office
or at a closing• Congratulating a client –
if they’re okay with it
Not Okay• Posting your listings &
open houses• “Are you thinking of
buying a home…” posts• Anything that even
slightly resembles spam
If You Still Want/Need/Have to HaveThat Business Page…
Branded Facebook Business Page
What To Post On Your Business Page
• Links, links, links – to your videos, blog posts, buyer/seller tips – drive the traffic to your site
• Photos – local, your listings, funny things you see while showing homes, caption this
• Videos – keep them short and informative
• Local information• Open houses and listings okay here
Facebook:Your Blog’s Best Friend
Add the “Like” button to your website to link your Facebook Business Page to your site:
http://goo.gl/aZbXf
Integrate your page with your website: links to blog posts, website pages, etc.
Drive Traffic
• Drive traffic from your Facebook Page to your website blog with links to posts and information
• Drive traffic from your website/blog to Facebook with the “Like” button
• Avoid sending them away from you as much as possible – use the 80/20 Rule
Link Tips
• Give a teaser, a quote from the post/article – something to encourage the reader to click
• Don’t just post the link & expect it to get traffic/traction
Connect: about.me/MauraNeill
