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Your (Online) Medical Practice Marketing Blueprint
@KevinGetch
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OperationsAdministration
Financial
ICD-10
New Patient Reporting
Fee Negotiationor is it 11
Insurance
Human Resources
Training
PayrollCredentialing
Electronic Medical RecordsBilling
HIPPA
Record KeepingEmployee Benefits
Corralling
Doctors/Staff
Quality Assurance
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Oh Yeah... And Then There’s
Marketing
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@KevinGetch
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7 Key Factors for Effective SEO
7 Key Elements for an Effective Website
@KevinGetch
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Design
@KevinGetch
Design & User Experience
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User Experience
@KevinGetch
User Experience
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@KevinGetch
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Quality Content
Quality Content
@KevinGetch
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Designed for Mobile
Designed for Mobile
@KevinGetch
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Optimized for Social
Sharing
Optimized for Social Sharing
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@KevinGetch
Conversion Optimization
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Hold On... We’re going for a ride.
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Measure (Google Analytics)Measure
@KevinGetch
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@KevinGetch
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@KevinGetch
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webfor.com/whitepaper
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Content Strategy
Branding & PR
Customer Retention
Lead Generation
Reputation Management
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100 BILLION
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How Search Works
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Crawling the Web
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Indexing the Web
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Providing Results
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Search Engine Results Layout
Adwords (pay per click ads)
Organic
Organic
Local/Organic
Maps
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On-Page SEO Factors
@KevinGetch
On-Page SEO Factors
Title TagURL Structure
Headings (H1/H2)
Alt Tag
Body Text
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Meta Robots Tag
<meta name="robots" content="index, follow">
@KevinGetch
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Endorsements (links, citations, press, reviews, mentions, etc. )
Endorsements (links, citations, press, reviews, mentions, etc. )
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Citations (Need Images)Citations (Need Images)
Address
Name
Phone
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Citations
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@KevinGetch
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@KevinGetch
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ActionableTips (& Tools)
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webfor.com/listing-scan@KevinGetch
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Test your site speed
tools.pingdom.com/fpt/
@KevinGetch
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Google Alertsgoogle.com/alerts
@KevinGetch
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AuthorshipNew research has revealed that Lap-Band surgery can induce weight loss in long-term obese patients and provides support for use of the procedure in….
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Don’t Panic
@KevinGetch
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Why? Because Everything is Awesome Everything is Awesome!
@KevinGetch
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By Kevin Getch, Founder of WebforVisit webfor.com/seo-101 for the expanded blog version of this
presentation.
Kevin Getch, Founder & Lead SEO
Download my White Paperwebfor.com/whitepaper
@KevinGetch