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IECA Fall ConferenceDallas, TXNovember 10, 2011
YOUR
TAG IS SHOWING:
Marketing Your SchoolMarketing Your School(or Consulting (or Consulting
Practice!)Practice!) From the Inside Out.From the Inside Out.
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C.A.S.E. ... Highly encouraged!
Tweet Away…#IECA11
Be prepared to share your own ideas & be prepared to participate!
Now, let’s make sure our shirts are on the right way…
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Printed Materials Word-of-Mouth Website Social Networks Alumni Outcomes Email Telephone Calls Anything Else?
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Does This Sound Does This Sound Familiar? Familiar?
(Hint: Please Say No)(Hint: Please Say No)
Do You Know What Your “Outgoing Message” Conveys?
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Is Someone Monitoring Is Someone Monitoring Your Brand?Your Brand?
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“Thank you for your recent
e-mail to the XYZ Office of Admission. Please note that due to the high volume of e-mails being sent to our office, we are not able to read individual e-mails. ”
What Does Your Email Communication What Does Your Email Communication Convey About Your Brand?Convey About Your Brand?
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Which Companies Are Doing It Right?
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Employee HandbookEmployee Handbook
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Hiring Philosophy:“Hire the Smile, Train the
Skill”Question Posed to Bruce Nordstrom,
Company Co-Chair:
Q: “Who trains your salespeople?”A: “Their parents.”
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Why Are They So Good?Why Are They So Good?How Do We Know Their Service is Good?
(Hint: No Ads Ever Focus on Their Customer Service)
Salem, OR Hubcap
“Thank You” Notes to All Job Applicants (PS-You Only Have a 1 in 10 Chance of Being Hired!)
Employee Paychecks Signed:“Blake Nordstrom on Behalf of the Customer”
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I Starbucks
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Green Apron BookGreen Apron BookFive Ways of Being1)Be Welcoming2)Be Genuine3)Be Considerate4)Be Knowledgeable 5)Be Involved
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“The person who sweeps the floor should choose the broom.”**
Howard Behar, Former Starbucks President
**(i.e. How do you utilize the expertise on your staff?)
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Assess What Contributes to Your Brand Review Communication and What it
Conveys Who’s Monitoring Your Brand? How Are New Staff Members Hired/Trained? Remember: It’s Not About the Shoes/Coffee.
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