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YouTube: A Great Venue to Provide Training
Steve Ryan
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Why YouTube?• More than 1 billion unique users visit
YouTube each month.• Over 6 billion hours of video are watched
each month on YouTube—that's almost an hour for every person on Earth.
• According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.
http://www.youtube.com/yt/press/statistics.html
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Polling QuestionWhen was the last time you watched a YouTube video relevant to your work?
1. Within the last week.2. Within the last month.3. Within the last year.4. Never.
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Polling QuestionHave you posted work-related videos on YouTube?
1. Yes.2. No.
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Is it an appropriate for TB Education?• Pros:
– Plays in all major web browsers.– Viewable on iOS and Android mobile devices.– Alleviates bandwidth problems on your webserver.– Tracks viewing stats for you automatically.
• Cons:– Some Gov’t agencies may block YouTube.
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How to Start• Sign up
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Create Your ChannelUse a Business or Other Name
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Channel Settings• After you publish your first video, you may update
your Channel settings.– Features>>“Verify” your account.– Features>> Enable Longer videos.
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Default Settings
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Link Your Google+ Account to Your Site• Helps with search traffic for both your site and your
YouTube Channel.
https://www.google.com/webmasters/tools/home?hl=en
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Channel Art / Describe Channel• Custom branding at top of your channel.• Channel description
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Enhance VideosUseful to remove sections of your video.from Video Manager Click the arrow next to the Edit button>>Enhancements
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Add AnnotationsTo link to other videos, websites or to add written text to the video
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Embedding Video on your websiteVideo Manager >> Click your Video >> Share >> Embed
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MP4 Download• YouTube gives you the ability to download your
videos in MP4 format. • MP4 is the current standard for computer video.
from Video Manager Click the arrow next to the Edit button>> Download MP4
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Video ManagerProvides high level status of all of your videos. Publish date, access level, number of views, likes, number of comments.
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Analytics
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Other uses• Short just-in-time videos
– Show how to fill out a form. – How to use specific software.
• Short video showing training location.• Embedding into Powerpoint presentations.
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More info• YouTube Playbook:
http://www.youtube.com/yt/playbook/index.html