Rich Brooksflyte new mediawww.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks

flyte school

YouTube Marketing:How to Increase Your Visibility and

Grow Your Business With Online Video

TODAY’S GOALS

• Why online video?

• What your videos should be about

• How to promote your videos

• Examine advanced tactics

• How to measure your ROI

MY SUMMER VACATION...

MY SUMMER VACATION...

MY SUMMER VACATION...

MY SUMMER VACATION...

HOLISTIC WEB MARKETING

http://www.flickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING

http://www.flickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING

• Attraction

http://www.flickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING

• Attraction

• Retention

http://www.flickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING

• Attraction

• Retention

• Conversion

http://www.flickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING

• Attraction

• Retention

• Conversion

• Measurement

http://www.flickr.com/photos/myklroventine/

WHY VIDEO?

WHY VIDEO?

WHY VIDEO?

WHY VIDEO?

WHY VIDEO?

WHY VIDEO?

SUCCESSFUL VIDEO TYPES

• How-tos

• Screen capture

• Testimonials

• Tours

• Tips/Secrets

• Series

• Response

WHAT DO I VIDEO ABOUT?

WHAT DO I VIDEO ABOUT?

UNCOVERING KEYWORDS

bit.ly/betterkeywords

UNCOVERING KEYWORDS

bit.ly/betterkeywords

GOOGLE INSIGHTS

GOOGLE INSIGHTS

SEARCH BOX SUGGESTIONS

SEARCH BOX SUGGESTIONS

CREATING EFFECTIVE VIDEOS

CREATING EFFECTIVE VIDEOS

CREATING EFFECTIVE VIDEOS

CREATING EFFECTIVE VIDEOS

WHY YOUTUBE?

• >55% market share of video hosting

• >2b video views/day

• 2nd largest SE; 3rd most visited site

• Avg. visitor spends >15 min/day

• Analytics w/a side of demographics

YOUTUBE CONCEPTS

YOUTUBE CHANNELS

CRACKING YOUTUBE SEARCH

CRACKING YOUTUBE SEARCH

CRACKING YOUTUBE SEARCH

ENGAGEMENT

POST-LAUNCH CHECKLIST

POST-LAUNCH CHECKLIST

POST-LAUNCH CHECKLIST

POST-LAUNCH CHECKLIST

LINKING VIDEOS TOGETHER

LINKING VIDEOS TOGETHER

LINKING VIDEOS TOGETHER

LINKING VIDEOS TOGETHER

LINKING VIDEOS TOGETHER

LINKING VIDEOS TOGETHER

LINKING VIDEOS TOGETHER

LINKING OFFSITE

LINKING OFFSITE

HOW TO MAKE AN OVERLAY AD

HOW TO MAKE AN OVERLAY AD

HOW TO MAKE AN OVERLAY AD

HOW TO MAKE AN OVERLAY AD

HOW TO MAKE AN OVERLAY AD

HOW TO MAKE AN OVERLAY AD

HOW TO MAKE AN OVERLAY AD

HOW TO MAKE AN OVERLAY AD

INSIGHTS

INSIGHTS

INSIGHTS

INSIGHTS

INSIGHTS

INSIGHTS

INSIGHTS

INSIGHTS

BEYOND YOUTUBE

BEYOND YOUTUBE

BEYOND YOUTUBE

BEYOND YOUTUBE

BEYOND YOUTUBE

BEYOND YOUTUBE

THANK YOU

Rich Brooksflyte new media

www.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks

THANK YOU

Rich Brooksflyte new media

www.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks