Download - Yrals Case Studies UGC Apps 2011
Digital MarketingThe Future is Now!
About YRALS• Set up to create social media campaigns for brands on an ROI Basis in 2008
• YRALS was founded by Jaideep Bir along with an angel investor and has a 30 member team in Mumbai
• YRALS executes SMO in two formats: – Qualitative Engagement– Quantitative Traffic
• YRALS also specializes in creation of web properties for Brands that enhance interactivity and build Brand loyalty
• The company has executed Social Media campaigns for over 50 clients across sectors including:
Media | BFSI| Automobiles | FMCG| Mobile|Technology | Food & Beverage
What We Do
WEBSITES SOCIAL APPS
BANNERS MOBILE APPS
SOCIAL APPS
• Utility Apps• User-Generated-Content (UGC) based Apps• Referral Apps• Pledge Apps• Quiz Apps
UGC Apps
Mission Force(http://bit.ly/w9pyCH)
A UGC App that allows users to create a personalized video of them and their friends
Mission ForceLike To Build A Team
Mission Force Light Quiz to Get Users Interested
Mission Force Select Friends That You Want In Your Team
Mission Force A Video of Your Team is Created & Auto-Played
Mission Force Video is Customized with Friends’ Names & Pics
Mission Force Gallery of Videos, Tracking Views & Likes
Spread The CheerA UGC App that allows users to send out Nerolac-branded E-
Cards to their friends on the occasion of Christmas & New Year
Spread The CheerUsers Have To Like The Page To Get Started
Spread The CheerInstructions For The Users
Spread The Cheer Select An E-Card. Write Your Personal Message. Preview It.
Spread The Cheer Users Can Tag Their Friends to Wish Them
Spread The Cheer Users Have To Post It & Spread The Cheer
A UGC App, that aimed to create a directory of all the broken roads in Mumbai, by allowing users to mark
such roads on a map, to help fellow citizens
Zee 24 - Sansanit Kanakhalihttp://on.fb.me/zee24app)
Sansanit KanakhaliLike The Page To Play The Application
Sansanit Kanakhali Upload an image of a bad road with a caption
Sansanit Kanakhali Drag the Marker to the Location of the Bad Road
Each Entry has its own permalink, which users could share to inform fellow citizens.
Users can also SLAP a particular entry to show their frustration at the bad road
Sansanit Kanakhali View All Entries on The Wall Of Shame
Entries with the most SLAPS are highlighted
StarGold – Ra.Onehttp://on.fb.me/stargoldraone
A UGC App that allows users to create their avatars as RA.ONE or G.ONE, as seen in the movie. This helped create
hype around the movie premiere on Star Gold
StarGold – Ra.OneUser Has To Like The Page To Play The Contest
StarGold – Ra.OneA Simple Quiz To Get Users Started
StarGold – Ra.OneSelect An Avatar
StarGold – Ra.OneUpload an Image or use Facebook Photos & Adjust in the Frame
StarGold – Ra.OneShare your Image on your wall, on Twitter etc.
Makeover Contesthttp://on.fb.me/athomecontest
A UGC App, that allows 1 Lucky user to win a Living Room Makeover by uploading a picture
of their messy room and getting votes for it
Makeover ContestUpload An Image Of Your Messy Room
Makeover ContestView Other Entries On The Hall Of Shame
Makeover Contest Users Get Votes for their Entry
Each User gets a Permalink for their Entry, which they can Share on Facebook & Twitter.
Friends can VOTE for an entry by LIKING it
Makeover Contest Winners
The Entry with the most likes wins the contest & is entitled to get a Makeover for his messy room worth INR 30,000/- from @home
Our Clients
Our ClientsAUTO
BFSI
EVENTS EDUCATION
Our ClientsFOOD & BEVERAGE
FMCG
Our ClientsFILM & TV
MOBILE
Our ClientsTECHNOLOGY
MISC.
Connect With Yrals
Address:D1, Pioneer Heritage II, Daulat NagarOff S V Road, Santa Cruz(W)Mumbai - 400 054. Maharashtra
Call : +91-22-2661 5764Mail : [email protected]
CEO: Name: Jaideep BirMail: [email protected]
For Sales (Social Media):Name: Adriel GeorgePhone: +91 97732 98832Mail: [email protected]
For Sales (Apps):Name: Karan SinghPhone: +91 9769996268Mail: [email protected]