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Zookeepers & Ballerinas Welcome
How are you unique or diversified; What set you apart?
How might this be valued by a school, employer, or other people?
How could you build on this to get into a top B-school or career?
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Internal Scanning: Organizational Analysis
(Rents & Resources)
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What the Firm (or you) Might Do
SustainableSustainableCompetitiveCompetitiveAdvantageAdvantage
Chapter 3Chapter 3
External EnvironmentExternal Environment
Five Forces AnalysisFive Forces Analysis
Chapter 4Chapter 4
Internal EnvironmentInternal EnvironmentResources, Capabilities and Core CompetenciesResources, Capabilities and Core Competencies
What the Firm (or you) Can Do
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Resource Assets
Money Plant Equipment Building Land
People (Intellectual
Capital, Experience, Loyalty) Technology (Patents,
Know-how)
Reputation (Customer Loyalty and Brands)
Other (Suppliers and Connections, ?)
Tangible Intangible
What you have to work With...
“Some genius invented the Oreo. We’re just living off the inheritance.”
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CapabilitiesCapabilities What a firm Does...
Car + ability to drive transportation
Parking lot + creativity Calif. Adventure
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Core (Distinctive) CompetenciesCapabilities w/strategic value (VRIO)
Valuable - Desired by customers
Rare - Possessed by few others
Inimitatable - Not easy to copy
Organization Fit - Fits with culture, HR, laws, etc
Honda (MPG innovations)
Pepsi (distribution)
Disney (creative entertainment)
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Resource (Distinctive Competency)
Profitability
Scarce (supply) + Valuable (demand)
Resources Economic Rents
ER = above normal profit “Nilla” vs. Albertson’s brand wafers
$3.99 vs. $1.99
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Recardian rents (David, 1772-1823)
Land Distribution Theory
Unique location, first-mover, reputation
Coke, Disney, Nilla
These are long-lived
Slow-Cycle Resources
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Schumpeterian rent (Joseph, 1883-1953)“Creative Destruction”
Life Cycle of Innovation (iPod) Invention Innovation Diffusion
Fast-Cycle Resources
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Conclusion
Know what you have
Find how to combine them
Understand your time horizon
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Surviving Job Interviews
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Interviewing Overview
Preparing for Interview
Learning about interviewers
Pre-interview Preparations
The Actual Interview
Marketing yourself
Follow up
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Preparing for the Interview Where to interview
Start with least favorite place Informational Interviewing
Research the organization Know history, facts and figures, key people
Get prepared Clothes (purchase, iron, shine, cut hair) Resume (transcript, business cards, folder,) Dry Run (practice and drive by the day before)
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Learning about Interviewers
4 Interviewer Types The talker The know-it-all The nervous wreck The professional interviewer
Goal: Make the interviewer feel good about the interview
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Pre-Interview Preparations
Dress conservatively – no piercing
No cologne, food, gum, smoking, bad breath
Come by yourself
Arrive Early
Be Nice to Everyone
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Interview Etiquette Make Eye-contact
Firm Handshake with Right Hand
Ask and use their name
Respect before comfort
Take notes
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10 Common Interview Questions
1. Tell me about yourself.2. Why should we hire you?3. What are your major strengths?4. What are your major weaknesses?5. What sort of pay do you expect to receive?6. How does your previous experience relate to our
position/organization?7. What are your plans for the future? (5 years)8. What will your former employers/references say about
you?9. Why are you looking for this position/organization?10. Why don’t you tell me about your personal situation?
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Follow-Up Review or take notes
Send thank-you card (immediately)
Follow up Anything you said Make appointment to call
Reflect, Reward and Relax