Principles of Marketing

Sarah binti Shawal NizamAmanda Ng Xin YeeYap Ann HuiiMahisha Sulaiha binti Abdul Majeed

Market is the set of all actual and potential buyers of a product or service

The key component in an industry is to have loyal customers

Markets strategies is important to ensure the quality of the end products meet the requirement and needs of the consumers

Steps that need to be taken to have a good customer, driven market strategy are market segmentationtargetingpositioning

• Market segmentation is a modern marketing and it is a process of dividing the market into several groups

• Four factors in Market Segmentation: DemographicGeographicPsychologicalBehavioral

• Helps the company to know the needs and wants of the markets more accurately and they will be more satisfied

• A group of people that are going to buy the company’s products repeatedly

• Types of market style leaderbargain

• Style leader will always try to follow the trend so they are willing to buy expensive product

• Bargain is a market that will try to find goods that with lowest price

• Consumer would only be able to accept and absorb those messages consistent with prior knowledge or experience.

• Consumer believes by focusing on the perceptions rather than the reality of the product

• Can also be defined as how the company will sell their product in market.

Product produced: iPhone, iPod, iPad, and Mac

• Demographic segmentation

• Market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education

• Helps to target their consumer accurately

• potential buyer for Apple companybusiness peopleteenagerskidsadults

• An issue stated that Samsung is copying Apple’s patented design and interface elements in products

• Resoures of Samsung company Advanced telephony for the governments Smart way of communication Better performance with better communication Increase customer satisfaction Comunication made simple Increase efficiency & decrease costs

• Developer resources Samsung smart home Samsung gear Samsung galaxy Samsung digital health Samsung games

Home syncSamsung accountSamsung walletSamsung connectivity

• It shows that most of the buyer are from good income and business people that use their product for their business after doing market segmentation.

• Based on Apple Inc. research it show that high-earners own an average of three Apple products. This is contrasted by a 28 percent ownership rate for people earning $30,000 or less

• Different product have different positioning statement for Apple product. The iPad positioning statement is “much more intimate than a laptop, and it’s so much more capable than a smartphone with its gorgeous screen,” said in the device presentation.

As a conclusion, Apple have done great customer - driven market strategy. It help the

organisation to get the profit that their target and also to get the market segmentation that make

the company produce product that can fulfil the consumers needs and wants. As we mention in the introduction it is very important to have a good marketing strategy to have a successful

business.